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New challenges in sport entrepreneurship for value creation / Vanessa Ratten; Paul Jones

International Entrepreneurship and Management Journal, Volume: 16, Issue: 3, Pages: 961 - 980

Swansea University Author: Paul, Jones

  • Accepted Manuscript under embargo until: 6th May 2021

Abstract

Sport entrepreneurship has rapidly gained popularity in the entrepreneurship, management and sports fields due to the way it balances practice with theory. Despite the increased interest in sport entrepreneurship there is still much to know about how sport is entrepreneurial and how it affects other...

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Published in: International Entrepreneurship and Management Journal
ISSN: 1554-7191 1555-1938
Published: Springer Springer Science and Business Media LLC 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54184
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Abstract: Sport entrepreneurship has rapidly gained popularity in the entrepreneurship, management and sports fields due to the way it balances practice with theory. Despite the increased interest in sport entrepreneurship there is still much to know about how sport is entrepreneurial and how it affects other entrepreneurship areas. This means it is crucial to develop new research paths on sport entrepreneurship that incorporate digital technologies that are emerging in the global business environment. This paper focuses on the role of digital transformation in influencing value co-creation activities in sport. This includes focusing on how to take a design thinking approach in order to strategize about future potential innovations affecting sport. Managerial implications and future research suggestions are stated that highlight the interplay between sport entrepreneurship innovation and knowledge
Keywords: Sport; Entrepreneurship; value creation
Issue: 3
Start Page: 961
End Page: 980