Sarker, P., Hughes, D., & Dwivedi, Y. (2020). Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. Advances in Digital Marketing and eCommerce, pp. 122-129. doi:10.1007/978-3-030-47595-6_16
Chicago Style CitationSarker, Prianka, David Hughes, and Yogesh Dwivedi. "Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model." Advances in Digital Marketing and ECommerce 2020: 122-129.
MLA CitationSarker, Prianka, David Hughes, and Yogesh Dwivedi. "Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model." Advances in Digital Marketing and ECommerce 2020: 122-129.
Warning: These citations may not always be 100% accurate.