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Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model / Prianka Sarker; Laurie Hughes; Yogesh Dwivedi

Advances in Digital Marketing and eCommerce, Pages: 122 - 129

Swansea University Authors: Prianka, Sarker, Laurie, Hughes, Yogesh, Dwivedi

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Published in: Advances in Digital Marketing and eCommerce
ISBN: 9783030475949 9783030475956
ISSN: 2198-7246 2198-7254
Published: Cham Springer International Publishing 2020
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Start Page: 122
End Page: 129