Conference Paper/Proceeding/Abstract 1426 views 447 downloads
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
Prianka Sarker,
David Hughes,
Yogesh Dwivedi
Advances in Digital Marketing and eCommerce, Pages: 122 - 129
Swansea University Authors: Prianka Sarker, David Hughes, Yogesh Dwivedi
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DOI (Published version): 10.1007/978-3-030-47595-6_16
Abstract
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
| Published in: | Advances in Digital Marketing and eCommerce |
|---|---|
| ISBN: | 9783030475949 9783030475956 |
| ISSN: | 2198-7246 2198-7254 |
| Published: |
Cham
Springer International Publishing
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54192 |
| Keywords: |
Social commerce; Adoption; TAM; Meta-UTAUT |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
122 |
| End Page: |
129 |