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Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model

Prianka Sarker, Laurie Hughes Orcid Logo, Yogesh Dwivedi Orcid Logo

Advances in Digital Marketing and eCommerce, Pages: 122 - 129

Swansea University Authors: Prianka Sarker, Laurie Hughes Orcid Logo, Yogesh Dwivedi Orcid Logo

Published in: Advances in Digital Marketing and eCommerce
ISBN: 9783030475949 9783030475956
ISSN: 2198-7246 2198-7254
Published: Cham Springer International Publishing 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54192
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Keywords: Social commerce; Adoption; TAM; Meta-UTAUT
College: School of Management
Start Page: 122
End Page: 129