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A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

Yogesh Dwivedi Orcid Logo, Elvira Ismagilova, Prianka Sarker, Anand Jeyaraj, Yassine Jadil, Laurie Hughes Orcid Logo

Information Systems Frontiers, Volume: 25, Issue: 4, Pages: 1421 - 1437

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Prianka Sarker, Laurie Hughes Orcid Logo

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Abstract

Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent resu...

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa57291
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Abstract: Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.
Keywords: S-commerce; Behavioral intention; Use behavior; MASEM
College: Faculty of Humanities and Social Sciences
Issue: 4
Start Page: 1421
End Page: 1437