No Cover Image

Journal article 34 views 3 downloads

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption / Yogesh Dwivedi, Elvira Ismagilova, Prianka Sarker, Anand Jeyaraj, Yassine Jadil, Laurie Hughes

Information Systems Frontiers

Swansea University Authors: Yogesh Dwivedi, Prianka Sarker, Laurie Hughes

  • 57291.pdf

    PDF | Version of Record

    © The Author(s) 2021. This article is licensed under a Creative Commons Attribution 4.0 International License

    Download (763.29KB)

Abstract

Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent resu...

Full description

Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa57291
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract: Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.
Keywords: S-commerce; Behavioral intention; Use behavior; MASEM
College: School of Management