Conference Paper/Proceeding/Abstract 970 views 280 downloads
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
Advances in Digital Marketing and eCommerce, Pages: 122 - 129
Swansea University Authors: Prianka Sarker, Laurie Hughes , Yogesh Dwivedi
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DOI (Published version): 10.1007/978-3-030-47595-6_16
Abstract
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
Published in: | Advances in Digital Marketing and eCommerce |
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ISBN: | 9783030475949 9783030475956 |
ISSN: | 2198-7246 2198-7254 |
Published: |
Cham
Springer International Publishing
2020
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URI: | https://cronfa.swan.ac.uk/Record/cronfa54192 |
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title |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
spellingShingle |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model Prianka Sarker Laurie Hughes Yogesh Dwivedi |
title_short |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
title_full |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
title_fullStr |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
title_full_unstemmed |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
title_sort |
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model |
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a238889f0b74f444542bbb7d0dc28710 7abaa0ecff88cdfd7a208d27a8b62173 d154596e71b99ad1285563c8fdd373d7 |
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Prianka Sarker Laurie Hughes Yogesh Dwivedi |
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Prianka Sarker Laurie Hughes Yogesh Dwivedi |
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Advances in Digital Marketing and eCommerce |
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Swansea University |
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9783030475949 9783030475956 |
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10.1007/978-3-030-47595-6_16 |
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Springer International Publishing |
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2020-05-07T04:07:33Z |
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