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Journalism and Its Audience

Karin Wahl-Jorgensen, Allaina Kilby Orcid Logo

Oxford Research Encyclopedia of Communication

Swansea University Author: Allaina Kilby Orcid Logo

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DOI (Published version): 10.1093/acrefore/9780190228613.013.86

Abstract

The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists’ conceptions of it) has been shaped by economic, social, and technological developme...

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Published in: Oxford Research Encyclopedia of Communication
ISBN: 9780190228613
Published: Oxford University Press 2019
URI: https://cronfa.swan.ac.uk/Record/cronfa54778
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first_indexed 2020-09-01T07:15:50Z
last_indexed 2020-09-02T03:21:22Z
id cronfa54778
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fullrecord <?xml version="1.0"?><rfc1807><datestamp>2020-09-01T08:16:29.2850100</datestamp><bib-version>v2</bib-version><id>54778</id><entry>2020-07-20</entry><title>Journalism and Its Audience</title><swanseaauthors><author><sid>2c881ec9df956c1ff7cbb3eb22047bfb</sid><ORCID>0000-0003-4175-1647</ORCID><firstname>Allaina</firstname><surname>Kilby</surname><name>Allaina Kilby</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2020-07-20</date><deptcode>AMED</deptcode><abstract>The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists&#x2019; conceptions of it) has been shaped by economic, social, and technological developments. Though the participation of the audience has always been important to news organizations, it has taken very different forms across times, genres, and platforms. Early newspapers drew on letters from their publics as vital sources of information and opinion, while radio established a more intimate relationship with its audience through its mode of address. Though television news genres may not have emphasized audience engagement, research on the medium was heavily invested in understanding how it affected its audience.The rise of the Internet as a platform for journalism has represented a significant turning point in several respects. First, it has challenged conventional hierarchies of news production and value by facilitating user-generated content and social media, enhancing opportunities for audience contributions. This presents new opportunities for engagement but also challenges journalists&#x2019; professional identities, compelling them to assert their authority and skill sets. Further, digital journalism has led to the rise of the quantified audience, leading to the increased role of metrics in driving the behavior of journalists. As the audience and its behavior are shifting, so are the practices of journalism. The two actors&#x2014;journalists and audiences&#x2014;remain interlocked in what may be a troubled marriage, but one which is structurally compelled to change and grow over time.</abstract><type>Other</type><journal>Oxford Research Encyclopedia of Communication</journal><publisher>Oxford University Press</publisher><isbnElectronic>9780190228613</isbnElectronic><keywords>audience, audience research, citizen journalism, digital journalism, journalism studies, media effects, reception studies, social media, user-generated content</keywords><publishedDay>25</publishedDay><publishedMonth>1</publishedMonth><publishedYear>2019</publishedYear><publishedDate>2019-01-25</publishedDate><doi>10.1093/acrefore/9780190228613.013.86</doi><url/><notes/><college>COLLEGE NANME</college><department>Media</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>AMED</DepartmentCode><institution>Swansea University</institution><apcterm/><lastEdited>2020-09-01T08:16:29.2850100</lastEdited><Created>2020-07-20T11:57:38.6950365</Created><authors><author><firstname>Karin</firstname><surname>Wahl-Jorgensen</surname><order>1</order></author><author><firstname>Allaina</firstname><surname>Kilby</surname><orcid>0000-0003-4175-1647</orcid><order>2</order></author></authors><documents/><OutputDurs/></rfc1807>
spelling 2020-09-01T08:16:29.2850100 v2 54778 2020-07-20 Journalism and Its Audience 2c881ec9df956c1ff7cbb3eb22047bfb 0000-0003-4175-1647 Allaina Kilby Allaina Kilby true false 2020-07-20 AMED The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists’ conceptions of it) has been shaped by economic, social, and technological developments. Though the participation of the audience has always been important to news organizations, it has taken very different forms across times, genres, and platforms. Early newspapers drew on letters from their publics as vital sources of information and opinion, while radio established a more intimate relationship with its audience through its mode of address. Though television news genres may not have emphasized audience engagement, research on the medium was heavily invested in understanding how it affected its audience.The rise of the Internet as a platform for journalism has represented a significant turning point in several respects. First, it has challenged conventional hierarchies of news production and value by facilitating user-generated content and social media, enhancing opportunities for audience contributions. This presents new opportunities for engagement but also challenges journalists’ professional identities, compelling them to assert their authority and skill sets. Further, digital journalism has led to the rise of the quantified audience, leading to the increased role of metrics in driving the behavior of journalists. As the audience and its behavior are shifting, so are the practices of journalism. The two actors—journalists and audiences—remain interlocked in what may be a troubled marriage, but one which is structurally compelled to change and grow over time. Other Oxford Research Encyclopedia of Communication Oxford University Press 9780190228613 audience, audience research, citizen journalism, digital journalism, journalism studies, media effects, reception studies, social media, user-generated content 25 1 2019 2019-01-25 10.1093/acrefore/9780190228613.013.86 COLLEGE NANME Media COLLEGE CODE AMED Swansea University 2020-09-01T08:16:29.2850100 2020-07-20T11:57:38.6950365 Karin Wahl-Jorgensen 1 Allaina Kilby 0000-0003-4175-1647 2
title Journalism and Its Audience
spellingShingle Journalism and Its Audience
Allaina Kilby
title_short Journalism and Its Audience
title_full Journalism and Its Audience
title_fullStr Journalism and Its Audience
title_full_unstemmed Journalism and Its Audience
title_sort Journalism and Its Audience
author_id_str_mv 2c881ec9df956c1ff7cbb3eb22047bfb
author_id_fullname_str_mv 2c881ec9df956c1ff7cbb3eb22047bfb_***_Allaina Kilby
author Allaina Kilby
author2 Karin Wahl-Jorgensen
Allaina Kilby
format Other
container_title Oxford Research Encyclopedia of Communication
publishDate 2019
institution Swansea University
isbn 9780190228613
doi_str_mv 10.1093/acrefore/9780190228613.013.86
publisher Oxford University Press
document_store_str 0
active_str 0
description The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists’ conceptions of it) has been shaped by economic, social, and technological developments. Though the participation of the audience has always been important to news organizations, it has taken very different forms across times, genres, and platforms. Early newspapers drew on letters from their publics as vital sources of information and opinion, while radio established a more intimate relationship with its audience through its mode of address. Though television news genres may not have emphasized audience engagement, research on the medium was heavily invested in understanding how it affected its audience.The rise of the Internet as a platform for journalism has represented a significant turning point in several respects. First, it has challenged conventional hierarchies of news production and value by facilitating user-generated content and social media, enhancing opportunities for audience contributions. This presents new opportunities for engagement but also challenges journalists’ professional identities, compelling them to assert their authority and skill sets. Further, digital journalism has led to the rise of the quantified audience, leading to the increased role of metrics in driving the behavior of journalists. As the audience and its behavior are shifting, so are the practices of journalism. The two actors—journalists and audiences—remain interlocked in what may be a troubled marriage, but one which is structurally compelled to change and grow over time.
published_date 2019-01-25T04:08:32Z
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score 10.997637

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