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From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches

Yan Wu Orcid Logo, Richard Thomas Orcid Logo, Yakun Yu

Public Diplomacy and the Politics of Uncertainty, Pages: 29 - 55

Swansea University Authors: Yan Wu Orcid Logo, Richard Thomas Orcid Logo, Yakun Yu

DOI (Published version): 10.1007/978-3-030-54552-9_2

Abstract

Manifested by China’s increasing influence and importance, the emergence of a hetero-polar world is one of the main drivers of uncertainty within the realm of international relations. Looking for ways to manage this process, the Chinese state has adopted marketing strategies such as branding in proa...

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Published in: Public Diplomacy and the Politics of Uncertainty
ISBN: 9783030545512 9783030545529
Published: Cham Springer International Publishing 2021
URI: https://cronfa.swan.ac.uk/Record/cronfa55939
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spelling 2021-09-02T11:08:15.1137639 v2 55939 2020-12-28 From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches fcb0b08dd7afa00f6899a02d4cb66fff 0000-0002-5741-6862 Yan Wu Yan Wu true false 6458b4d9c68a8d6431e86961e74dccb5 0000-0003-3511-5628 Richard Thomas Richard Thomas true false be3759f61934e58f92979d862aefe529 Yakun Yu Yakun Yu true false 2020-12-28 AMED Manifested by China’s increasing influence and importance, the emergence of a hetero-polar world is one of the main drivers of uncertainty within the realm of international relations. Looking for ways to manage this process, the Chinese state has adopted marketing strategies such as branding in proactive propaganda which constitutes a major part of China’s internal and external political communication. The advancement of key political policies often involves systematic branding collaborations between government bodies, media (consisting of both state-controlled and commercial media, across traditional and social media platforms) and the cultural industries. This chapter theorises the success and failure of the Chinese Dream as mediated public diplomacy. We analyse the metanarrative of the Chinese Dream and the it multimodal construction across six Presidential new year speeches and argue that the successful application of the ‘Chinese Dream’ depends on the cultural congruency established by the American Dream and a range of convergent media strategies. The Chinese Dream is the continuation of formal diplomacy while incorporating various grassroots nationalistic expressions. Convergent state-controlled media and Western social media platforms have been employed to reach foreign populations and disseminate positive cultural messages from China, aiming to foster favourable opinions about the country’s continuing prosperity. Finally, a distinct ‘friend vs foe’ dichotomy within the new year speeches is used to attract foreign nations based on shared values and common beliefs. Simultaneously though, it is also a potential trigger for diplomatic uncertainties signalling tensions and conflicts. Book chapter Public Diplomacy and the Politics of Uncertainty 29 55 Springer International Publishing Cham 9783030545512 9783030545529 1 1 2021 2021-01-01 10.1007/978-3-030-54552-9_2 COLLEGE NANME Media COLLEGE CODE AMED Swansea University Not Required 2021-09-02T11:08:15.1137639 2020-12-28T13:56:29.6800402 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Yan Wu 0000-0002-5741-6862 1 Richard Thomas 0000-0003-3511-5628 2 Yakun Yu 3 55939__20735__4202a9b1fdec4661826462f918e34d27.pdf Public diplomacy & political uncertainty 2011 WU_Yan.pdf 2021-09-02T11:05:52.2465564 Output 543215 application/pdf Version of Record true false
title From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
spellingShingle From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
Yan Wu
Richard Thomas
Yakun Yu
title_short From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
title_full From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
title_fullStr From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
title_full_unstemmed From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
title_sort From External Propaganda to Mediated Public Diplomacy: The Construction of the Chinese Dream in President Xi Jinping’s New Year Speeches
author_id_str_mv fcb0b08dd7afa00f6899a02d4cb66fff
6458b4d9c68a8d6431e86961e74dccb5
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author_id_fullname_str_mv fcb0b08dd7afa00f6899a02d4cb66fff_***_Yan Wu
6458b4d9c68a8d6431e86961e74dccb5_***_Richard Thomas
be3759f61934e58f92979d862aefe529_***_Yakun Yu
author Yan Wu
Richard Thomas
Yakun Yu
author2 Yan Wu
Richard Thomas
Yakun Yu
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container_title Public Diplomacy and the Politics of Uncertainty
container_start_page 29
publishDate 2021
institution Swansea University
isbn 9783030545512
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doi_str_mv 10.1007/978-3-030-54552-9_2
publisher Springer International Publishing
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hierarchy_top_title Faculty of Humanities and Social Sciences
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hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
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description Manifested by China’s increasing influence and importance, the emergence of a hetero-polar world is one of the main drivers of uncertainty within the realm of international relations. Looking for ways to manage this process, the Chinese state has adopted marketing strategies such as branding in proactive propaganda which constitutes a major part of China’s internal and external political communication. The advancement of key political policies often involves systematic branding collaborations between government bodies, media (consisting of both state-controlled and commercial media, across traditional and social media platforms) and the cultural industries. This chapter theorises the success and failure of the Chinese Dream as mediated public diplomacy. We analyse the metanarrative of the Chinese Dream and the it multimodal construction across six Presidential new year speeches and argue that the successful application of the ‘Chinese Dream’ depends on the cultural congruency established by the American Dream and a range of convergent media strategies. The Chinese Dream is the continuation of formal diplomacy while incorporating various grassroots nationalistic expressions. Convergent state-controlled media and Western social media platforms have been employed to reach foreign populations and disseminate positive cultural messages from China, aiming to foster favourable opinions about the country’s continuing prosperity. Finally, a distinct ‘friend vs foe’ dichotomy within the new year speeches is used to attract foreign nations based on shared values and common beliefs. Simultaneously though, it is also a potential trigger for diplomatic uncertainties signalling tensions and conflicts.
published_date 2021-01-01T04:10:31Z
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