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Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups / Holly Morse, Amy Brown

Maternal & Child Nutrition, Volume: 17, Issue: 4

Swansea University Authors: Holly Morse, Amy Brown

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DOI (Published version): 10.1111/mcn.13227

Abstract

The importance of support to breastfeeding success is well established, as are the difficulties many mothers face in accessing the support they need. With the majority of UK mothers now accessing social media for support, Breastfeeding Support Facebook (BSF) groups have increased exponentially. BSF...

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Published in: Maternal & Child Nutrition
ISSN: 1740-8695 1740-8709
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57020
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spelling 2021-11-02T14:45:09.6433631 v2 57020 2021-06-02 Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups 8df8195df203f2c484c13602a36a38e3 0000-0001-7408-3417 Holly Morse Holly Morse true false 37aea6965461cb0510473d109411a0c3 0000-0002-0438-0157 Amy Brown Amy Brown true false 2021-06-02 MDWF The importance of support to breastfeeding success is well established, as are the difficulties many mothers face in accessing the support they need. With the majority of UK mothers now accessing social media for support, Breastfeeding Support Facebook (BSF) groups have increased exponentially. BSF groups vary in type (local or national/international) and in moderation—overseen by breastfeeding mothers and by midwives or trained lactation specialists. Some groups aimed at supporting mothers in a specific geographical area also have associated face-to-face groups, facilitated as either professional or peer support. Little is currently known about these specific local groups, their prevalence, impact or value to mothers. This paper examines mothers' experiences of using local BSF groups and why they value them as part of a larger study exploring the impact of midwife moderation on these groups. An online survey consisting of open and closed questions was completed by 2028 mothers. Findings identified that local BSF groups are widely used and highly valued for their connection with local face-to-face services and other mothers. They offer access to expertise and shared experience in a format mothers find convenient and timely, improving confidence and self-efficacy. Local BSF groups enable the formation of support networks and development of breastfeeding knowledge that mothers credit with increased well-being, motivation and breastfeeding duration. As such, they have the potential to add value to local face-to-face services and improve breastfeeding experiences and knowledge in communities. The findings have important implications to support the development of integrated online interventions to improve public health. Journal Article Maternal & Child Nutrition 17 4 Wiley 1740-8695 1740-8709 Breastfeeding, local breastfeeding support, online communities, Facebook, United Kingdom 1 10 2021 2021-10-01 10.1111/mcn.13227 COLLEGE NANME Midwifery COLLEGE CODE MDWF Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2021-11-02T14:45:09.6433631 2021-06-02T18:02:43.5952483 College of Human and Health Sciences Public Health and Policy Studies Holly Morse 0000-0001-7408-3417 1 Amy Brown 0000-0002-0438-0157 2 57020__20051__e692ef4ebe4849b7b0307ce3c2486335.pdf 57020.VOR.mcn.13227.pdf 2021-06-02T18:12:10.7284335 Output 899882 application/pdf Version of Record true Copyright: The Authors. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. true eng http://creativecommons.org/licenses/by/4.0/
title Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
spellingShingle Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
Holly, Morse
Amy, Brown
title_short Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
title_full Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
title_fullStr Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
title_full_unstemmed Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
title_sort Accessing local support online: Mothers' experiences of local Breastfeeding Support Facebook groups
author_id_str_mv 8df8195df203f2c484c13602a36a38e3
37aea6965461cb0510473d109411a0c3
author_id_fullname_str_mv 8df8195df203f2c484c13602a36a38e3_***_Holly, Morse
37aea6965461cb0510473d109411a0c3_***_Amy, Brown
author Holly, Morse
Amy, Brown
author2 Holly Morse
Amy Brown
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institution Swansea University
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description The importance of support to breastfeeding success is well established, as are the difficulties many mothers face in accessing the support they need. With the majority of UK mothers now accessing social media for support, Breastfeeding Support Facebook (BSF) groups have increased exponentially. BSF groups vary in type (local or national/international) and in moderation—overseen by breastfeeding mothers and by midwives or trained lactation specialists. Some groups aimed at supporting mothers in a specific geographical area also have associated face-to-face groups, facilitated as either professional or peer support. Little is currently known about these specific local groups, their prevalence, impact or value to mothers. This paper examines mothers' experiences of using local BSF groups and why they value them as part of a larger study exploring the impact of midwife moderation on these groups. An online survey consisting of open and closed questions was completed by 2028 mothers. Findings identified that local BSF groups are widely used and highly valued for their connection with local face-to-face services and other mothers. They offer access to expertise and shared experience in a format mothers find convenient and timely, improving confidence and self-efficacy. Local BSF groups enable the formation of support networks and development of breastfeeding knowledge that mothers credit with increased well-being, motivation and breastfeeding duration. As such, they have the potential to add value to local face-to-face services and improve breastfeeding experiences and knowledge in communities. The findings have important implications to support the development of integrated online interventions to improve public health.
published_date 2021-10-01T04:14:50Z
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