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Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach

R.K. Jena, Yogesh Dwivedi Orcid Logo

Journal of Tourism Futures, Volume: ahead-of-print, Issue: ahead-of-print

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1108/jtf-10-2020-0171

Abstract

PurposeTourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rura...

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Published in: Journal of Tourism Futures
ISSN: 2055-5911
Published: Emerald 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57205
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first_indexed 2021-06-25T09:45:36Z
last_indexed 2023-03-22T04:12:51Z
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spelling 2023-03-21T15:03:23.5417072 v2 57205 2021-06-25 Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-06-25 BBU PurposeTourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India.Design/methodology/approachQualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India.FindingsThe result of the study identified many significant barriers and their importance to tourism growth in rural India.Research limitations/implicationsThe findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism.Originality/valueThe study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism. Journal Article Journal of Tourism Futures ahead-of-print ahead-of-print Emerald 2055-5911 Rural Tourism, Barriers, MCDM, ISM, DEMATEL, India 20 7 2021 2021-07-20 10.1108/jtf-10-2020-0171 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-03-21T15:03:23.5417072 2021-06-25T10:39:01.1550021 Faculty of Humanities and Social Sciences School of Management - Business Management R.K. Jena 1 Yogesh Dwivedi 0000-0002-5547-9990 2 57205__22141__5b29be2553174a13a1a9185046f2b4e9.pdf 57205.pdf 2022-01-14T11:36:48.5583463 Output 459785 application/pdf Version of Record true © R.K. Jena and Yogesh Dwivedi. This article is published under the Creative Commons Attribution (CC BY 4.0) licence true eng https://creativecommons.org/licenses/by/4.0/
title Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
spellingShingle Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
Yogesh Dwivedi
title_short Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_full Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_fullStr Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_full_unstemmed Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
title_sort Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 R.K. Jena
Yogesh Dwivedi
format Journal article
container_title Journal of Tourism Futures
container_volume ahead-of-print
container_issue ahead-of-print
publishDate 2021
institution Swansea University
issn 2055-5911
doi_str_mv 10.1108/jtf-10-2020-0171
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description PurposeTourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India.Design/methodology/approachQualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India.FindingsThe result of the study identified many significant barriers and their importance to tourism growth in rural India.Research limitations/implicationsThe findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism.Originality/valueThe study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism.
published_date 2021-07-20T04:12:46Z
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