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Innovating Online Journalism: New Ways of Storytelling

Shirish Kulkarni, Richard Thomas Orcid Logo, Marlen Komorowski Orcid Logo, Justin Lewis

Journalism Practice, Pages: 1 - 19

Swansea University Author: Richard Thomas Orcid Logo

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DOI (Published version): 10.1080/17512786.2021.2020675

Abstract

Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remain...

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Published in: Journalism Practice
ISSN: 1751-2786 1751-2794
Published: Informa UK Limited 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59228
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first_indexed 2022-01-24T10:11:38Z
last_indexed 2023-01-11T14:40:21Z
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spelling v2 59228 2022-01-24 Innovating Online Journalism: New Ways of Storytelling 6458b4d9c68a8d6431e86961e74dccb5 0000-0003-3511-5628 Richard Thomas Richard Thomas true false 2022-01-24 AMED Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remains predominant in journalism – is the most effective way of communicating information online. Based on a mixed-methods approach using qualitative data from workshops and expert consultations, we developed a series of new “prototypes” of online news storytelling and tested them with a wide range of audiences (N = 1268). Building on earlier work, we find that linear forms of storytelling - rarely used in news - are more effective in transferring knowledge to news consumers and are seen as more engaging, convenient and useful than the traditional inverted pyramid. We then identified key principles that should underlie a more user-focussed approach to narratives in online news. Journal Article Journalism Practice 0 1 19 Informa UK Limited 1751-2786 1751-2794 Inverted pyramid; innovation; traditional media; online news; storytelling; BBC; survey 10 1 2022 2022-01-10 10.1080/17512786.2021.2020675 COLLEGE NANME Media COLLEGE CODE AMED Swansea University This work was supported by the Clwstwr programme (https://clwstwr.org.uk/) under the Creative Industries Clusters Programme of the Industrial Strategy Challenge Fund of UKRI under the grant number AH/S002790/. 2023-08-01T16:45:06.5698038 2022-01-24T10:09:57.0985729 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Shirish Kulkarni 1 Richard Thomas 0000-0003-3511-5628 2 Marlen Komorowski 0000-0003-1944-9855 3 Justin Lewis 4 59228__22201__6d6d2a0081f54c08b38708e44b04213f.pdf 59228_VOR.pdf 2022-01-24T10:13:04.3890771 Output 2323894 application/pdf Version of Record true © 2022 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Innovating Online Journalism: New Ways of Storytelling
spellingShingle Innovating Online Journalism: New Ways of Storytelling
Richard Thomas
title_short Innovating Online Journalism: New Ways of Storytelling
title_full Innovating Online Journalism: New Ways of Storytelling
title_fullStr Innovating Online Journalism: New Ways of Storytelling
title_full_unstemmed Innovating Online Journalism: New Ways of Storytelling
title_sort Innovating Online Journalism: New Ways of Storytelling
author_id_str_mv 6458b4d9c68a8d6431e86961e74dccb5
author_id_fullname_str_mv 6458b4d9c68a8d6431e86961e74dccb5_***_Richard Thomas
author Richard Thomas
author2 Shirish Kulkarni
Richard Thomas
Marlen Komorowski
Justin Lewis
format Journal article
container_title Journalism Practice
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container_start_page 1
publishDate 2022
institution Swansea University
issn 1751-2786
1751-2794
doi_str_mv 10.1080/17512786.2021.2020675
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
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description Journalism faces a number of challenges: patterns of news consumption have changed and audiences for traditional news outlets are declining. In this context, we explore whether the “inverted pyramid” model – a system of news writing that arranges facts in descending order of importance, which remains predominant in journalism – is the most effective way of communicating information online. Based on a mixed-methods approach using qualitative data from workshops and expert consultations, we developed a series of new “prototypes” of online news storytelling and tested them with a wide range of audiences (N = 1268). Building on earlier work, we find that linear forms of storytelling - rarely used in news - are more effective in transferring knowledge to news consumers and are seen as more engaging, convenient and useful than the traditional inverted pyramid. We then identified key principles that should underlie a more user-focussed approach to narratives in online news.
published_date 2022-01-10T16:45:02Z
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