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#overtourism on Twitter: a social movement for change or an echo chamber?

Michael O'Regan, Jaeyeon Choe

Current Issues in Tourism, Volume: 26, Issue: 7, Pages: 1082 - 1095

Swansea University Authors: Michael O'Regan, Jaeyeon Choe

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DOI (Published version): 10.1080/13683500.2022.2047161

Abstract

When the linguistic innovation and phrase overtourism was used in an online news report to describe excessive tourism in Iceland in 2016, legacy and social media soon following with in-depth articles and visual representations of perceived excessive tourism in other locations around the world. Given...

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Published in: Current Issues in Tourism
ISSN: 1368-3500 1747-7603
Published: Informa UK Limited 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa59574
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first_indexed 2022-03-16T10:18:03Z
last_indexed 2023-03-15T04:18:24Z
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spelling v2 59574 2022-03-10 #overtourism on Twitter: a social movement for change or an echo chamber? ce5e23172db8bfd553f65c1703d878d9 Michael O'Regan Michael O'Regan true false c464dba9038ead70e1c1bc4cc639e75c Jaeyeon Choe Jaeyeon Choe true false 2022-03-10 When the linguistic innovation and phrase overtourism was used in an online news report to describe excessive tourism in Iceland in 2016, legacy and social media soon following with in-depth articles and visual representations of perceived excessive tourism in other locations around the world. Given the growing calls for action on overtourism, this study takes a social network analysis (SNA) approach, using a network analysis and visualization software package called NodeXL Pro, to better understand the 10,325 tweets which used the hashtag ‘overtourism’ between July 2013 and September 2020. By exploring central users, conversation starters, gatekeepers and influencers, the analysis indicates that an ad hoc network was built around #overtourism on twitter. The analysis indicates that this network is held together by a small number of experts, who play a key role in presenting, distributing and circulating information about this controversial topic. While the studies practical contribution is the use of NodeXL Pro for advanced social media network analysis, the findings also indicate that the ability of these experts to influence perceptions of overtourism inside and outside twitter will depend on whether it can engage broader publics as the tourism sector recovers from a global pandemic. Journal Article Current Issues in Tourism 26 7 1082 1095 Informa UK Limited 1368-3500 1747-7603 Overtourism; social media; hashtag analysis; social network analysis; #overtourism; Twitter 3 4 2023 2023-04-03 10.1080/13683500.2022.2047161 http://dx.doi.org/10.1080/13683500.2022.2047161 COLLEGE NANME COLLEGE CODE Swansea University 2023-06-28T14:25:26.6351624 2022-03-10T15:05:03.4852392 Faculty of Humanities and Social Sciences School of Management - Business Management Michael O'Regan 1 Jaeyeon Choe 2 Under embargo Under embargo 2022-03-16T14:56:25.1955614 Output 276292 application/pdf Accepted Manuscript true 2023-09-15T00:00:00.0000000 Distributed under the terms of a Creative Commons Attribution Non Commercial 4.0 License (CC BY-NC 4.0). true eng https://creativecommons.org/licenses/by-nc/4.0/
title #overtourism on Twitter: a social movement for change or an echo chamber?
spellingShingle #overtourism on Twitter: a social movement for change or an echo chamber?
Michael O'Regan
Jaeyeon Choe
title_short #overtourism on Twitter: a social movement for change or an echo chamber?
title_full #overtourism on Twitter: a social movement for change or an echo chamber?
title_fullStr #overtourism on Twitter: a social movement for change or an echo chamber?
title_full_unstemmed #overtourism on Twitter: a social movement for change or an echo chamber?
title_sort #overtourism on Twitter: a social movement for change or an echo chamber?
author_id_str_mv ce5e23172db8bfd553f65c1703d878d9
c464dba9038ead70e1c1bc4cc639e75c
author_id_fullname_str_mv ce5e23172db8bfd553f65c1703d878d9_***_Michael O'Regan
c464dba9038ead70e1c1bc4cc639e75c_***_Jaeyeon Choe
author Michael O'Regan
Jaeyeon Choe
author2 Michael O'Regan
Jaeyeon Choe
format Journal article
container_title Current Issues in Tourism
container_volume 26
container_issue 7
container_start_page 1082
publishDate 2023
institution Swansea University
issn 1368-3500
1747-7603
doi_str_mv 10.1080/13683500.2022.2047161
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1080/13683500.2022.2047161
document_store_str 0
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description When the linguistic innovation and phrase overtourism was used in an online news report to describe excessive tourism in Iceland in 2016, legacy and social media soon following with in-depth articles and visual representations of perceived excessive tourism in other locations around the world. Given the growing calls for action on overtourism, this study takes a social network analysis (SNA) approach, using a network analysis and visualization software package called NodeXL Pro, to better understand the 10,325 tweets which used the hashtag ‘overtourism’ between July 2013 and September 2020. By exploring central users, conversation starters, gatekeepers and influencers, the analysis indicates that an ad hoc network was built around #overtourism on twitter. The analysis indicates that this network is held together by a small number of experts, who play a key role in presenting, distributing and circulating information about this controversial topic. While the studies practical contribution is the use of NodeXL Pro for advanced social media network analysis, the findings also indicate that the ability of these experts to influence perceptions of overtourism inside and outside twitter will depend on whether it can engage broader publics as the tourism sector recovers from a global pandemic.
published_date 2023-04-03T14:25:22Z
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