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Increasing the efficiency of a complex distribution chain in Qatar / MOHAMED ALHAJERI

Swansea University Author: MOHAMED ALHAJERI

  • E-Thesis – open access under embargo until: 10th February 2027

DOI (Published version): 10.23889/SUthesis.59599

Abstract

Distribution of oil and gas products is globally known to be crucial for the economy of any nation. This is why oil and gas products are considered not only economically important, but politically too. Moreover, in view of the relatively low performance of the distribution of oil and gas products in...

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Published: Swansea 2022
Institution: Swansea University
Degree level: Master of Philosophy
Degree name: M.Phil
Supervisor: Thomas, Roderick A.
URI: https://cronfa.swan.ac.uk/Record/cronfa59599
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first_indexed 2022-03-14T12:05:52Z
last_indexed 2022-04-23T03:31:05Z
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spelling 2022-04-22T13:52:47.3514360 v2 59599 2022-03-14 Increasing the efficiency of a complex distribution chain in Qatar b2c592d8293897488680ada70f3e3887 MOHAMED ALHAJERI MOHAMED ALHAJERI true false 2022-03-14 Distribution of oil and gas products is globally known to be crucial for the economy of any nation. This is why oil and gas products are considered not only economically important, but politically too. Moreover, in view of the relatively low performance of the distribution of oil and gas products in Qatar by private and public companies in the up-stream sector, it was important to determine the salient drivers of distribution efficiency and factors, which are salient to affect distribution network complexity in the oil and gas sector in Qatar. The study therefore adopted a mixed method and sampled respondents from oil and gas companies who were logistic, transport and marketing officers, as well as those in supply for the quantitative phase of the study, while logistic, transport, and distribution managers were purposively selected for the qualitative approach. A total of four research questions and hypotheses were tested. Thematic analysis was carried out on the qualitative data, which was collected through semi-structured interviews, while a structured questionnaire was employed to collect the quantitative data. The results from the thematic analysis showed that major factors of distribution network complexity were operating cost, black market conditions, cost of marketing and distributing oil and gas products in Qatar. Drivers of distribution efficiency were cited as high utilization, high optimization, covering all market requirements in Qatar, and ensuring cost of operating per tonnage is in tandem with those of other companies in the region. The quantitative result revealed that marketing mix was significantly related to both distribution network complexity and distribution efficiency. Marketing mix, which include product (r = 0.45); price (r = 0.31); place (r = 0.20); and promotion (r = 0.55) were significant correlates of complex distribution network. Marketing mix: product (r = 0.67;); price (r = 0.51); place (r = 0.54); and promotion (r = 0.39) were associated with increasing distribution efficiency. Distribution relationship quality also predicted network complexity and distribution efficiency. The moderation effects of marketing mix and relationship quality on distribution efficiency and distribution network complexity were not statistically supported. It was concluded that that marketing mix and distribution relationship quality were significant drivers of distribution efficiency and that marketing mix contributed to distribution complexity. It was proposed that distribution managers in the oil and gas upstream sector pay adequate attention to the manufacturer-supplier relationship and the marketing mix. E-Thesis Swansea Distribution, complexity, logistic, transport, marketing Mix, supply 10 2 2022 2022-02-10 10.23889/SUthesis.59599 COLLEGE NANME COLLEGE CODE Swansea University Thomas, Roderick A. Master of Philosophy M.Phil 2022-04-22T13:52:47.3514360 2022-03-14T11:50:01.6603568 Faculty of Humanities and Social Sciences School of Management - Business Management MOHAMED ALHAJERI 1 Under embargo Under embargo 2022-03-28T12:44:35.9573882 Output 1026138 application/pdf E-Thesis – open access true 2027-02-10T00:00:00.0000000 Copyright: The author, Mohamed N. Alhajeri, 2022. true eng
title Increasing the efficiency of a complex distribution chain in Qatar
spellingShingle Increasing the efficiency of a complex distribution chain in Qatar
MOHAMED ALHAJERI
title_short Increasing the efficiency of a complex distribution chain in Qatar
title_full Increasing the efficiency of a complex distribution chain in Qatar
title_fullStr Increasing the efficiency of a complex distribution chain in Qatar
title_full_unstemmed Increasing the efficiency of a complex distribution chain in Qatar
title_sort Increasing the efficiency of a complex distribution chain in Qatar
author_id_str_mv b2c592d8293897488680ada70f3e3887
author_id_fullname_str_mv b2c592d8293897488680ada70f3e3887_***_MOHAMED ALHAJERI
author MOHAMED ALHAJERI
author2 MOHAMED ALHAJERI
format E-Thesis
publishDate 2022
institution Swansea University
doi_str_mv 10.23889/SUthesis.59599
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
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description Distribution of oil and gas products is globally known to be crucial for the economy of any nation. This is why oil and gas products are considered not only economically important, but politically too. Moreover, in view of the relatively low performance of the distribution of oil and gas products in Qatar by private and public companies in the up-stream sector, it was important to determine the salient drivers of distribution efficiency and factors, which are salient to affect distribution network complexity in the oil and gas sector in Qatar. The study therefore adopted a mixed method and sampled respondents from oil and gas companies who were logistic, transport and marketing officers, as well as those in supply for the quantitative phase of the study, while logistic, transport, and distribution managers were purposively selected for the qualitative approach. A total of four research questions and hypotheses were tested. Thematic analysis was carried out on the qualitative data, which was collected through semi-structured interviews, while a structured questionnaire was employed to collect the quantitative data. The results from the thematic analysis showed that major factors of distribution network complexity were operating cost, black market conditions, cost of marketing and distributing oil and gas products in Qatar. Drivers of distribution efficiency were cited as high utilization, high optimization, covering all market requirements in Qatar, and ensuring cost of operating per tonnage is in tandem with those of other companies in the region. The quantitative result revealed that marketing mix was significantly related to both distribution network complexity and distribution efficiency. Marketing mix, which include product (r = 0.45); price (r = 0.31); place (r = 0.20); and promotion (r = 0.55) were significant correlates of complex distribution network. Marketing mix: product (r = 0.67;); price (r = 0.51); place (r = 0.54); and promotion (r = 0.39) were associated with increasing distribution efficiency. Distribution relationship quality also predicted network complexity and distribution efficiency. The moderation effects of marketing mix and relationship quality on distribution efficiency and distribution network complexity were not statistically supported. It was concluded that that marketing mix and distribution relationship quality were significant drivers of distribution efficiency and that marketing mix contributed to distribution complexity. It was proposed that distribution managers in the oil and gas upstream sector pay adequate attention to the manufacturer-supplier relationship and the marketing mix.
published_date 2022-02-10T04:17:02Z
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score 11.036116

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