Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

Date first appeared online	26/05/2022
DOI	10.1007/s10796-022-10294-1
Authors	Dennehy D.
Journal Name	Information Systems Frontiers
Volume	26

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• 59600.pdf , Book, © The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License