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Indian Travellers’ Adoption of Airbnb Platform

Kuttimani Tamilmani, Nripendra Rana Orcid Logo, Robin Nunkoo, Vishnupriya Raghavan, Yogesh Dwivedi Orcid Logo

Information Systems Frontiers, Volume: 24, Issue: 1, Pages: 77 - 96

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/s10796-020-10060-1

Abstract

Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in to...

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer US 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59641
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spelling 2022-03-16T14:51:25.4306679 v2 59641 2022-03-16 Indian Travellers’ Adoption of Airbnb Platform b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-03-16 BBU Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb. Journal Article Information Systems Frontiers 24 1 77 96 Springer US 1387-3326 1572-9419 Sharing economy, Emerging economy, Airbnb, UTAUT, Adoption, India, Tourism, Hospitality 1 2 2022 2022-02-01 10.1007/s10796-020-10060-1 COLLEGE NANME Business COLLEGE CODE BBU Swansea University University of Bradford 2022-03-16T14:51:25.4306679 2022-03-16T14:45:01.5323524 Faculty of Humanities and Social Sciences School of Management - Business Management Kuttimani Tamilmani 1 Nripendra Rana 0000-0003-1105-8729 2 Robin Nunkoo 3 Vishnupriya Raghavan 4 Yogesh Dwivedi 0000-0002-5547-9990 5 59641__22613__cdde8076b6164f32b5f126618cdcf8bc.pdf 10796_2020_Article_10060.pdf 2022-03-16T14:45:01.5321364 Output 678918 application/pdf Version of Record true Copyright: The Author(s) 2020. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/
title Indian Travellers’ Adoption of Airbnb Platform
spellingShingle Indian Travellers’ Adoption of Airbnb Platform
Nripendra Rana
Yogesh Dwivedi
title_short Indian Travellers’ Adoption of Airbnb Platform
title_full Indian Travellers’ Adoption of Airbnb Platform
title_fullStr Indian Travellers’ Adoption of Airbnb Platform
title_full_unstemmed Indian Travellers’ Adoption of Airbnb Platform
title_sort Indian Travellers’ Adoption of Airbnb Platform
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Nripendra Rana
Yogesh Dwivedi
author2 Kuttimani Tamilmani
Nripendra Rana
Robin Nunkoo
Vishnupriya Raghavan
Yogesh Dwivedi
format Journal article
container_title Information Systems Frontiers
container_volume 24
container_issue 1
container_start_page 77
publishDate 2022
institution Swansea University
issn 1387-3326
1572-9419
doi_str_mv 10.1007/s10796-020-10060-1
publisher Springer US
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb.
published_date 2022-02-01T04:17:07Z
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