Indian Travellers’ Adoption of Airbnb Platform

Tamilmani, Kuttimani; Rana, Nripendra; Nunkoo, Robin; Raghavan, Vishnupriya; Dwivedi, Yogesh

doi:10.1007/s10796-020-10060-1

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Indian Travellers’ Adoption of Airbnb Platform

Kuttimani Tamilmani, Nripendra Rana

, Robin Nunkoo, Vishnupriya Raghavan, Yogesh Dwivedi

Information Systems Frontiers, Volume: 24, Issue: 1, Pages: 77 - 96

Swansea University Authors: Nripendra Rana , Yogesh Dwivedi

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DOI (Published version): 10.1007/s10796-020-10060-1

Abstract

Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in to...

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Published in:	Information Systems Frontiers
ISSN:	1387-3326 1572-9419
Published:	Springer US 2022
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa59641
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first_indexed	2022-03-16T14:48:29Z
last_indexed	2022-03-17T04:28:56Z
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spelling	2022-03-16T14:51:25.4306679 v2 59641 2022-03-16 Indian Travellers’ Adoption of Airbnb Platform b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-03-16 BBU Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb. Journal Article Information Systems Frontiers 24 1 77 96 Springer US 1387-3326 1572-9419 Sharing economy, Emerging economy, Airbnb, UTAUT, Adoption, India, Tourism, Hospitality 1 2 2022 2022-02-01 10.1007/s10796-020-10060-1 COLLEGE NANME Business COLLEGE CODE BBU Swansea University University of Bradford 2022-03-16T14:51:25.4306679 2022-03-16T14:45:01.5323524 Faculty of Humanities and Social Sciences School of Management - Business Management Kuttimani Tamilmani 1 Nripendra Rana 0000-0003-1105-8729 2 Robin Nunkoo 3 Vishnupriya Raghavan 4 Yogesh Dwivedi 0000-0002-5547-9990 5 59641__22613__cdde8076b6164f32b5f126618cdcf8bc.pdf 10796_2020_Article_10060.pdf 2022-03-16T14:45:01.5321364 Output 678918 application/pdf Version of Record true Copyright: The Author(s) 2020. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/
title	Indian Travellers’ Adoption of Airbnb Platform
spellingShingle	Indian Travellers’ Adoption of Airbnb Platform Nripendra Rana Yogesh Dwivedi
title_short	Indian Travellers’ Adoption of Airbnb Platform
title_full	Indian Travellers’ Adoption of Airbnb Platform
title_fullStr	Indian Travellers’ Adoption of Airbnb Platform
title_full_unstemmed	Indian Travellers’ Adoption of Airbnb Platform
title_sort	Indian Travellers’ Adoption of Airbnb Platform
author_id_str_mv	b00e18aa519cd578d4b242e376e70331 d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv	b00e18aa519cd578d4b242e376e70331_*_Nripendra Rana d154596e71b99ad1285563c8fdd373d7_*_Yogesh Dwivedi
author	Nripendra Rana Yogesh Dwivedi
author2	Kuttimani Tamilmani Nripendra Rana Robin Nunkoo Vishnupriya Raghavan Yogesh Dwivedi
format	Journal article
container_title	Information Systems Frontiers
container_volume	24
container_issue	1
container_start_page	77
publishDate	2022
institution	Swansea University
issn	1387-3326 1572-9419
doi_str_mv	10.1007/s10796-020-10060-1
publisher	Springer US
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department_str	School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description	Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb.
published_date	2022-02-01T04:17:07Z
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Indian Travellers’ Adoption of Airbnb Platform

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