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Journal article 102 views

The future of marketing analytics in the sharing economy

Shahriar Akter, Umme Hani, Yogesh Dwivedi Orcid Logo, Anuj Sharma

Industrial Marketing Management, Volume: 104, Pages: 85 - 100

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 30th April 2024
Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2022
Online Access: Check full text

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Keywords: Marketing analytics capability; Sharing economy; Marketing agility; Marketing effectiveness; Market turbulence
College: Faculty of Humanities and Social Sciences
Start Page: 85
End Page: 100