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Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias

Carlos M. Parra Orcid Logo, Manjul Gupta, Denis Dennehy Orcid Logo

IEEE Transactions on Technology and Society, Volume: 3, Issue: 1, Pages: 41 - 45

Swansea University Author: Denis Dennehy Orcid Logo

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Abstract

Advances in artificial intelligence (AI) are giving rise to a multitude of AI-embedded technologies that are increasingly impacting all aspects of modern society. Yet, there is a paucity of rigorous research that advances understanding of when, and which type of, individuals are more likely to quest...

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Published in: IEEE Transactions on Technology and Society
ISSN: 2637-6415
Published: Institute of Electrical and Electronics Engineers (IEEE) 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59910
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first_indexed 2022-04-27T11:58:10Z
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spelling 2022-05-04T11:18:06.5961644 v2 59910 2022-04-27 Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias ba782cbe94139075e5418dc9274e8304 0000-0001-9931-762X Denis Dennehy Denis Dennehy true false 2022-04-27 BBU Advances in artificial intelligence (AI) are giving rise to a multitude of AI-embedded technologies that are increasingly impacting all aspects of modern society. Yet, there is a paucity of rigorous research that advances understanding of when, and which type of, individuals are more likely to question AI-based recommendations due to perceived racial and gender bias. This study, which is part of a larger research stream contributes to knowledge by using a scenario-based survey that was issued to a sample of 387 U.S. participants. The findings suggest that considering perceived racial and gender bias, human resource (HR) recruitment and financial product/service procurement scenarios exhibit a higher questioning likelihood. Meanwhile, the healthcare scenario presents the lowest questioning likelihood. Furthermore, in the context of this study, U.S. participants tend to be more susceptible to questioning AI-based recommendations due to perceived racial bias rather than gender bias. Journal Article IEEE Transactions on Technology and Society 3 1 41 45 Institute of Electrical and Electronics Engineers (IEEE) 2637-6415 16 3 2022 2022-03-16 10.1109/tts.2021.3120303 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Not Required 2022-05-04T11:18:06.5961644 2022-04-27T12:54:40.0454942 Faculty of Humanities and Social Sciences School of Management - Business Management Carlos M. Parra 0000-0001-6029-4512 1 Manjul Gupta 2 Denis Dennehy 0000-0001-9931-762X 3 59910__23977__3a96736d03ba44759295ac5785b15598.pdf 59910.pdf 2022-05-04T11:04:42.6066754 Output 784987 application/pdf Version of Record true This work is licensed under a Creative Commons Attribution 4.0 License true eng https://creativecommons.org/licenses/by/4.0/
title Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
spellingShingle Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
Denis Dennehy
title_short Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
title_full Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
title_fullStr Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
title_full_unstemmed Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
title_sort Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
author_id_str_mv ba782cbe94139075e5418dc9274e8304
author_id_fullname_str_mv ba782cbe94139075e5418dc9274e8304_***_Denis Dennehy
author Denis Dennehy
author2 Carlos M. Parra
Manjul Gupta
Denis Dennehy
format Journal article
container_title IEEE Transactions on Technology and Society
container_volume 3
container_issue 1
container_start_page 41
publishDate 2022
institution Swansea University
issn 2637-6415
doi_str_mv 10.1109/tts.2021.3120303
publisher Institute of Electrical and Electronics Engineers (IEEE)
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description Advances in artificial intelligence (AI) are giving rise to a multitude of AI-embedded technologies that are increasingly impacting all aspects of modern society. Yet, there is a paucity of rigorous research that advances understanding of when, and which type of, individuals are more likely to question AI-based recommendations due to perceived racial and gender bias. This study, which is part of a larger research stream contributes to knowledge by using a scenario-based survey that was issued to a sample of 387 U.S. participants. The findings suggest that considering perceived racial and gender bias, human resource (HR) recruitment and financial product/service procurement scenarios exhibit a higher questioning likelihood. Meanwhile, the healthcare scenario presents the lowest questioning likelihood. Furthermore, in the context of this study, U.S. participants tend to be more susceptible to questioning AI-based recommendations due to perceived racial bias rather than gender bias.
published_date 2022-03-16T04:17:34Z
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score 11.017797