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The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review

Holly Morse Orcid Logo, Amy Brown Orcid Logo

Maternal and Child Nutrition, Volume: 18, Issue: 4

Swansea University Authors: Holly Morse Orcid Logo, Amy Brown Orcid Logo

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DOI (Published version): 10.1111/mcn.13399

Abstract

Breastfeeding support is a key component in meeting the public health responsibility of increasing breastfeeding rates, with access to individualised, convenient and linked support across services central to improved outcomes. With the rise of new technology and the COVID-19 pandemic, social media (...

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Published in: Maternal and Child Nutrition
ISSN: 1740-8695 1740-8709
Published: Wiley 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60259
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last_indexed 2023-01-13T19:20:15Z
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With the rise of new technology and the COVID-19 pandemic, social media (SM) support for breastfeeding has become increasingly popular and it is important to understand how and why mothers access such support, and from whom, to optimise services and to meet mothers&#x2019; needs. Increasing research is building on women's use and experience of SM for breastfeeding, although there is a paucity of UK data. This systematic review aimed to understand the impacts of SM support for breastfeeding, including benefits and challenges, to establish the evidence for wider provision within maternity services. The search was limited to studies published in English and focused on the self-directed use of social media groups for breastfeeding (defined as platforms that facilitate group support via interactivity, allowing for user-generated content and subsequent responses). Of 327 papers retrieved, 13 studies were included for review. The six themes identified were: breastfeeding context, including factors impacting women's decision making; the relational impact of belonging to an online community; increased self-efficacy; critiques of SM; the nature and types of support commonly sought and received; and breastfeeding duration as an outcome. 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spelling 2022-09-27T12:25:36.6837162 v2 60259 2022-06-17 The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review 8df8195df203f2c484c13602a36a38e3 0000-0001-7408-3417 Holly Morse Holly Morse true false 37aea6965461cb0510473d109411a0c3 0000-0002-0438-0157 Amy Brown Amy Brown true false 2022-06-17 HSOC Breastfeeding support is a key component in meeting the public health responsibility of increasing breastfeeding rates, with access to individualised, convenient and linked support across services central to improved outcomes. With the rise of new technology and the COVID-19 pandemic, social media (SM) support for breastfeeding has become increasingly popular and it is important to understand how and why mothers access such support, and from whom, to optimise services and to meet mothers’ needs. Increasing research is building on women's use and experience of SM for breastfeeding, although there is a paucity of UK data. This systematic review aimed to understand the impacts of SM support for breastfeeding, including benefits and challenges, to establish the evidence for wider provision within maternity services. The search was limited to studies published in English and focused on the self-directed use of social media groups for breastfeeding (defined as platforms that facilitate group support via interactivity, allowing for user-generated content and subsequent responses). Of 327 papers retrieved, 13 studies were included for review. The six themes identified were: breastfeeding context, including factors impacting women's decision making; the relational impact of belonging to an online community; increased self-efficacy; critiques of SM; the nature and types of support commonly sought and received; and breastfeeding duration as an outcome. The findings confirm that mothers value SM groups for community support, which normalises breastfeeding and provides the support they attribute to improved outcomes, and highlight that UK research focused on provision linked to wider services is needed. Journal Article Maternal and Child Nutrition 18 4 Wiley 1740-8695 1740-8709 breastfeeding, lactation support, mothers, online social support, psychosocial support, social media 1 10 2022 2022-10-01 10.1111/mcn.13399 Data sharing is not applicable to this article as no new data were created or analysed in this study. COLLEGE NANME Health and Social Care School COLLEGE CODE HSOC Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2022-09-27T12:25:36.6837162 2022-06-17T09:59:46.0669107 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Education and Childhood Studies Holly Morse 0000-0001-7408-3417 1 Amy Brown 0000-0002-0438-0157 2 60259__24561__f8333c58601e4cf19626da8ac4e8b3da.pdf 60259.VOR.pdf 2022-07-13T09:49:34.0764779 Output 1633439 application/pdf Version of Record true © 2022 The Authors. Maternal & Child Nutrition published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. true eng http://creativecommons.org/licenses/by/4.0/
title The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
spellingShingle The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
Holly Morse
Amy Brown
title_short The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
title_full The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
title_fullStr The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
title_full_unstemmed The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
title_sort The benefits, challenges and impacts of accessing social media group support for breastfeeding: A systematic review
author_id_str_mv 8df8195df203f2c484c13602a36a38e3
37aea6965461cb0510473d109411a0c3
author_id_fullname_str_mv 8df8195df203f2c484c13602a36a38e3_***_Holly Morse
37aea6965461cb0510473d109411a0c3_***_Amy Brown
author Holly Morse
Amy Brown
author2 Holly Morse
Amy Brown
format Journal article
container_title Maternal and Child Nutrition
container_volume 18
container_issue 4
publishDate 2022
institution Swansea University
issn 1740-8695
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doi_str_mv 10.1111/mcn.13399
publisher Wiley
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Health and Social Care - Education and Childhood Studies{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Education and Childhood Studies
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description Breastfeeding support is a key component in meeting the public health responsibility of increasing breastfeeding rates, with access to individualised, convenient and linked support across services central to improved outcomes. With the rise of new technology and the COVID-19 pandemic, social media (SM) support for breastfeeding has become increasingly popular and it is important to understand how and why mothers access such support, and from whom, to optimise services and to meet mothers’ needs. Increasing research is building on women's use and experience of SM for breastfeeding, although there is a paucity of UK data. This systematic review aimed to understand the impacts of SM support for breastfeeding, including benefits and challenges, to establish the evidence for wider provision within maternity services. The search was limited to studies published in English and focused on the self-directed use of social media groups for breastfeeding (defined as platforms that facilitate group support via interactivity, allowing for user-generated content and subsequent responses). Of 327 papers retrieved, 13 studies were included for review. The six themes identified were: breastfeeding context, including factors impacting women's decision making; the relational impact of belonging to an online community; increased self-efficacy; critiques of SM; the nature and types of support commonly sought and received; and breastfeeding duration as an outcome. The findings confirm that mothers value SM groups for community support, which normalises breastfeeding and provides the support they attribute to improved outcomes, and highlight that UK research focused on provision linked to wider services is needed.
published_date 2022-10-01T07:57:36Z
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