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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh Dwivedi Orcid Logo, Laurie Hughes Orcid Logo, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy Orcid Logo, Bhimaraya Metri, Dimitrios Buhalis, Christy M.K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D.P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, Marijn Janssen, Young-Gab Kim, Jooyoung Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng-Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang-Min Park, Neeraj Pandey, Maciel M. Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Marianna Sigala, Konstantina Spanaki, Garry Wei-Han Tan, Manoj Kumar Tiwari, Giampaolo Viglia, Samuel Fosso Wamba

International Journal of Information Management, Volume: 66, Start page: 102542

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Laurie Hughes Orcid Logo, Denis Dennehy Orcid Logo

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Abstract

The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and...

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Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60438
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Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and &#x201C;meta&#x2026;&#x201D; rebranding from current reality is difficult, as &#x201C;big tech&#x201D; paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. 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spelling 2022-10-26T09:54:49.1467774 v2 60438 2022-07-11 Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 7abaa0ecff88cdfd7a208d27a8b62173 0000-0002-0956-0608 Laurie Hughes Laurie Hughes true false ba782cbe94139075e5418dc9274e8304 0000-0001-9931-762X Denis Dennehy Denis Dennehy true false 2022-07-11 BBU The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta…” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. The paper concludes by proposing a future research agenda that is valuable for researchers, professionals and policy makers alike. Journal Article International Journal of Information Management 66 102542 Elsevier BV 0268-4012 Avatars; Augmented reality; Extended reality; Metaverse; Second life; Virtual reality; Virtual world 1 10 2022 2022-10-01 10.1016/j.ijinfomgt.2022.102542 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2022-10-26T09:54:49.1467774 2022-07-11T09:54:42.4376981 Faculty of Humanities and Social Sciences School of Management - Business Management Yogesh Dwivedi 0000-0002-5547-9990 1 Laurie Hughes 0000-0002-0956-0608 2 Abdullah M. Baabdullah 3 Samuel Ribeiro-Navarrete 4 Mihalis Giannakis 5 Mutaz M. Al-Debei 6 Denis Dennehy 0000-0001-9931-762X 7 Bhimaraya Metri 8 Dimitrios Buhalis 9 Christy M.K. Cheung 10 Kieran Conboy 11 Ronan Doyle 12 Rameshwar Dubey 13 Vincent Dutot 14 Reto Felix 15 D.P. Goyal 16 Anders Gustafsson 17 Chris Hinsch 18 Ikram Jebabli 19 Marijn Janssen 20 Young-Gab Kim 21 Jooyoung Kim 22 Stefan Koos 23 David Kreps 24 Nir Kshetri 25 Vikram Kumar 26 Keng-Boon Ooi 27 Savvas Papagiannidis 28 Ilias O. Pappas 29 Ariana Polyviou 30 Sang-Min Park 31 Neeraj Pandey 32 Maciel M. Queiroz 33 Ramakrishnan Raman 34 Philipp A. Rauschnabel 35 Anuragini Shirish 36 Marianna Sigala 37 Konstantina Spanaki 38 Garry Wei-Han Tan 39 Manoj Kumar Tiwari 40 Giampaolo Viglia 41 Samuel Fosso Wamba 42 60438__24695__5287d9ce5e2c461ead559c718a888a37.pdf 60438_VoR.pdf 2022-07-21T16:17:15.9669899 Output 5128380 application/pdf Version of Record true © 2022 The Author(s). This is an open access article under the CC BY-NC-ND license true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
spellingShingle Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh Dwivedi
Laurie Hughes
Denis Dennehy
title_short Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
title_full Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
title_fullStr Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
title_full_unstemmed Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
title_sort Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
7abaa0ecff88cdfd7a208d27a8b62173
ba782cbe94139075e5418dc9274e8304
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
7abaa0ecff88cdfd7a208d27a8b62173_***_Laurie Hughes
ba782cbe94139075e5418dc9274e8304_***_Denis Dennehy
author Yogesh Dwivedi
Laurie Hughes
Denis Dennehy
author2 Yogesh Dwivedi
Laurie Hughes
Abdullah M. Baabdullah
Samuel Ribeiro-Navarrete
Mihalis Giannakis
Mutaz M. Al-Debei
Denis Dennehy
Bhimaraya Metri
Dimitrios Buhalis
Christy M.K. Cheung
Kieran Conboy
Ronan Doyle
Rameshwar Dubey
Vincent Dutot
Reto Felix
D.P. Goyal
Anders Gustafsson
Chris Hinsch
Ikram Jebabli
Marijn Janssen
Young-Gab Kim
Jooyoung Kim
Stefan Koos
David Kreps
Nir Kshetri
Vikram Kumar
Keng-Boon Ooi
Savvas Papagiannidis
Ilias O. Pappas
Ariana Polyviou
Sang-Min Park
Neeraj Pandey
Maciel M. Queiroz
Ramakrishnan Raman
Philipp A. Rauschnabel
Anuragini Shirish
Marianna Sigala
Konstantina Spanaki
Garry Wei-Han Tan
Manoj Kumar Tiwari
Giampaolo Viglia
Samuel Fosso Wamba
format Journal article
container_title International Journal of Information Management
container_volume 66
container_start_page 102542
publishDate 2022
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/j.ijinfomgt.2022.102542
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta…” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. The paper concludes by proposing a future research agenda that is valuable for researchers, professionals and policy makers alike.
published_date 2022-10-01T04:10:30Z
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