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It’s not easy (not) being green: Agenda dissonance of Green Party press relations and newspaper coverage

Ceri Hughes

European Journal of Communication, Volume: 31, Issue: 6, Pages: 625 - 641

Swansea University Author: Ceri Hughes

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Abstract

The Green Party of England and Wales is trying to move from being perceived as a party with a specific environmental focus to a broad-spectrum political force with policy and opinion across the full range of political issues. How does the UK press respond to this change of agenda by the party? An an...

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Published in: European Journal of Communication
ISSN: 0267-3231 1460-3705
Published: SAGE Publications 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa60714
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Abstract: The Green Party of England and Wales is trying to move from being perceived as a party with a specific environmental focus to a broad-spectrum political force with policy and opinion across the full range of political issues. How does the UK press respond to this change of agenda by the party? An analysis of UK newspaper articles and Green Party press releases reveals a dissonance between what is discussed by the party and what is printed about the party. Further investigation reveals that, in relation to specific political events, Green Party opinion, even though appearing to widen the political debate on some key issues, was largely ignored by UK newspapers. These findings have implications for any minority or ‘core-issue’ party looking to widen its political agenda and electoral appeal.
Keywords: Content analysis, core-issue party, newspaper coverage, party politics, press releases
College: Faculty of Humanities and Social Sciences
Funders: The author(s) received no financial support for the research, authorship, and/or publication of this article
Issue: 6
Start Page: 625
End Page: 641