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Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
Psychology and Marketing, Volume: 39, Issue: 11, Pages: 2184 - 2199
Swansea University Author:
Yogesh Dwivedi
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© 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution License
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DOI (Published version): 10.1002/mar.21722
Abstract
What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically...
Published in: | Psychology and Marketing |
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ISSN: | 0742-6046 1520-6793 |
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Wiley
2022
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URI: | https://cronfa.swan.ac.uk/Record/cronfa60855 |
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v2 60855 2022-08-18 Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-08-18 BBU What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically, it examines the role of physical activity/exercise on sustainable consumption behaviors as well as the role of emotional intelligence and sustainability claims. Five studies were conducted to test the hypothesized relationships. The findings from Study 1a and 1b establish direct causal link between physical activity/exercise and customers' sustainable consumption behaviors. Studies 2a and 2b show that emotional intelligence (trait-based and ability-based) may explain the effect of physical activity/exercise (regular and immediate) on sustainable consumption behaviors. Finally, the findings from Study 3 demonstrate that sustainability claims moderate the effect of emotional intelligence on sustainable consumption behaviors. These findings offer significant implications for retailers and marketers to use physical activity/exercise as a strategic intervention to positively influence consumers' evaluation and behaviors toward sustainable products. Journal Article Psychology and Marketing 39 11 2184 2199 Wiley 0742-6046 1520-6793 emotional intelligence, exercise, physical activity, sustainability claim, sustainable consumption 30 8 2022 2022-08-30 10.1002/mar.21722 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-08-30T11:54:57.7541346 2022-08-18T20:54:50.5030141 Faculty of Humanities and Social Sciences School of Management - Business Management Juhi G. Sarkar 1 Abhigyan Sarkar 2 Yogesh Dwivedi 0000-0002-5547-9990 3 M. S. Balaji 0000-0002-6003-7644 4 60855__25053__c95c0c2081034721998844a6659affed.pdf 60855_VoR.pdf 2022-08-31T12:52:43.6017112 Output 827336 application/pdf Version of Record true © 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution License true eng http://creativecommons.org/licenses/by/4.0/ |
title |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
spellingShingle |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption Yogesh Dwivedi |
title_short |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
title_full |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
title_fullStr |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
title_full_unstemmed |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
title_sort |
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption |
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d154596e71b99ad1285563c8fdd373d7 |
author_id_fullname_str_mv |
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Juhi G. Sarkar Abhigyan Sarkar Yogesh Dwivedi M. S. Balaji |
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Psychology and Marketing |
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39 |
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11 |
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2184 |
publishDate |
2022 |
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Swansea University |
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0742-6046 1520-6793 |
doi_str_mv |
10.1002/mar.21722 |
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Wiley |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically, it examines the role of physical activity/exercise on sustainable consumption behaviors as well as the role of emotional intelligence and sustainability claims. Five studies were conducted to test the hypothesized relationships. The findings from Study 1a and 1b establish direct causal link between physical activity/exercise and customers' sustainable consumption behaviors. Studies 2a and 2b show that emotional intelligence (trait-based and ability-based) may explain the effect of physical activity/exercise (regular and immediate) on sustainable consumption behaviors. Finally, the findings from Study 3 demonstrate that sustainability claims moderate the effect of emotional intelligence on sustainable consumption behaviors. These findings offer significant implications for retailers and marketers to use physical activity/exercise as a strategic intervention to positively influence consumers' evaluation and behaviors toward sustainable products. |
published_date |
2022-08-30T11:54:58Z |
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1775651152123133952 |
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11.021648 |