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Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption

Juhi G. Sarkar, Abhigyan Sarkar, Yogesh Dwivedi Orcid Logo, M. S. Balaji Orcid Logo

Psychology and Marketing, Volume: 39, Issue: 11, Pages: 2184 - 2199

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/mar.21722

Abstract

What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically...

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Published in: Psychology and Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60855
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first_indexed 2022-08-18T19:59:06Z
last_indexed 2023-01-13T19:21:18Z
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spelling v2 60855 2022-08-18 Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-08-18 BBU What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically, it examines the role of physical activity/exercise on sustainable consumption behaviors as well as the role of emotional intelligence and sustainability claims. Five studies were conducted to test the hypothesized relationships. The findings from Study 1a and 1b establish direct causal link between physical activity/exercise and customers' sustainable consumption behaviors. Studies 2a and 2b show that emotional intelligence (trait-based and ability-based) may explain the effect of physical activity/exercise (regular and immediate) on sustainable consumption behaviors. Finally, the findings from Study 3 demonstrate that sustainability claims moderate the effect of emotional intelligence on sustainable consumption behaviors. These findings offer significant implications for retailers and marketers to use physical activity/exercise as a strategic intervention to positively influence consumers' evaluation and behaviors toward sustainable products. Journal Article Psychology and Marketing 39 11 2184 2199 Wiley 0742-6046 1520-6793 emotional intelligence, exercise, physical activity, sustainability claim, sustainable consumption 30 8 2022 2022-08-30 10.1002/mar.21722 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-08-30T11:54:57.7541346 2022-08-18T20:54:50.5030141 Faculty of Humanities and Social Sciences School of Management - Business Management Juhi G. Sarkar 1 Abhigyan Sarkar 2 Yogesh Dwivedi 0000-0002-5547-9990 3 M. S. Balaji 0000-0002-6003-7644 4 60855__25053__c95c0c2081034721998844a6659affed.pdf 60855_VoR.pdf 2022-08-31T12:52:43.6017112 Output 827336 application/pdf Version of Record true © 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution License true eng http://creativecommons.org/licenses/by/4.0/
title Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
spellingShingle Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
Yogesh Dwivedi
title_short Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
title_full Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
title_fullStr Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
title_full_unstemmed Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
title_sort Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Juhi G. Sarkar
Abhigyan Sarkar
Yogesh Dwivedi
M. S. Balaji
format Journal article
container_title Psychology and Marketing
container_volume 39
container_issue 11
container_start_page 2184
publishDate 2022
institution Swansea University
issn 0742-6046
1520-6793
doi_str_mv 10.1002/mar.21722
publisher Wiley
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically, it examines the role of physical activity/exercise on sustainable consumption behaviors as well as the role of emotional intelligence and sustainability claims. Five studies were conducted to test the hypothesized relationships. The findings from Study 1a and 1b establish direct causal link between physical activity/exercise and customers' sustainable consumption behaviors. Studies 2a and 2b show that emotional intelligence (trait-based and ability-based) may explain the effect of physical activity/exercise (regular and immediate) on sustainable consumption behaviors. Finally, the findings from Study 3 demonstrate that sustainability claims moderate the effect of emotional intelligence on sustainable consumption behaviors. These findings offer significant implications for retailers and marketers to use physical activity/exercise as a strategic intervention to positively influence consumers' evaluation and behaviors toward sustainable products.
published_date 2022-08-30T11:54:58Z
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