The dark side of effectuation in a key account management relationship
| Date first appeared online | 20/11/2020 |
| DOI | 10.1108/jbim-04-2020-0215 |
| Authors | Pickernell D. |
| Journal Name | Journal of Business & Industrial Marketing |
| Volume | 36 |
| Date first appeared online | 20/11/2020 |
| DOI | 10.1108/jbim-04-2020-0215 |
| Authors | Pickernell D. |
| Journal Name | Journal of Business & Industrial Marketing |
| Volume | 36 |