Journal article 542 views 44 downloads
Aesthetic appeal influences visual search performance
Attention, Perception, and Psychophysics, Volume: 84, Pages: 2483 - 2506
Swansea University Author:
Irene Reppa
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Copyright: The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License
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DOI (Published version): 10.3758/s13414-022-02567-3
Abstract
Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attenti...
Published in: | Attention, Perception, and Psychophysics |
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ISSN: | 1943-3921 1943-393X |
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Springer Science and Business Media LLC
2022
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URI: | https://cronfa.swan.ac.uk/Record/cronfa61395 |
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2023-01-05T15:43:34.2377479 v2 61395 2022-10-01 Aesthetic appeal influences visual search performance 7824f127c16603af4e08530245a62400 0000-0002-2853-2311 Irene Reppa Irene Reppa true false 2022-10-01 HPS Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object’s aesthetic appeal influences visual search performance. Journal Article Attention, Perception, and Psychophysics 84 2483 2506 Springer Science and Business Media LLC 1943-3921 1943-393X 14 10 2022 2022-10-14 10.3758/s13414-022-02567-3 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-01-05T15:43:34.2377479 2022-10-01T12:13:11.0870588 Faculty of Medicine, Health and Life Sciences School of Psychology Irene Reppa 0000-0002-2853-2311 1 Siné McDougall 0000-0001-6595-1622 2 61395__25613__9e7c71209449492cbe743d51331117e8.pdf 61395_VoR.pdf 2022-10-28T17:19:45.2684205 Output 1353166 application/pdf Version of Record true Copyright: The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/ |
title |
Aesthetic appeal influences visual search performance |
spellingShingle |
Aesthetic appeal influences visual search performance Irene Reppa |
title_short |
Aesthetic appeal influences visual search performance |
title_full |
Aesthetic appeal influences visual search performance |
title_fullStr |
Aesthetic appeal influences visual search performance |
title_full_unstemmed |
Aesthetic appeal influences visual search performance |
title_sort |
Aesthetic appeal influences visual search performance |
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7824f127c16603af4e08530245a62400 |
author_id_fullname_str_mv |
7824f127c16603af4e08530245a62400_***_Irene Reppa |
author |
Irene Reppa |
author2 |
Irene Reppa Siné McDougall |
format |
Journal article |
container_title |
Attention, Perception, and Psychophysics |
container_volume |
84 |
container_start_page |
2483 |
publishDate |
2022 |
institution |
Swansea University |
issn |
1943-3921 1943-393X |
doi_str_mv |
10.3758/s13414-022-02567-3 |
publisher |
Springer Science and Business Media LLC |
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Faculty of Medicine, Health and Life Sciences |
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Faculty of Medicine, Health and Life Sciences |
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facultyofmedicinehealthandlifesciences |
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Faculty of Medicine, Health and Life Sciences |
department_str |
School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology |
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description |
Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object’s aesthetic appeal influences visual search performance. |
published_date |
2022-10-14T04:20:13Z |
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1763754338438610944 |
score |
11.021648 |