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Deepfakes: Deceptions, mitigations, and opportunities

Mekhail Mustak, Joni Salminen, Matti Mäntymäki, Arafat Rahman, Yogesh Dwivedi Orcid Logo

Journal of Business Research, Volume: 154, Start page: 113368

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 26th April 2024
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2023
Online Access: Check full text

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Keywords: Deepfake; Fake photo; Fake video; Artificial intelligence; Machine learning; Deception; Opportunities; Threats; Challenges; Protection; Marketing
College: Faculty of Humanities and Social Sciences
Funders: Mekhail Mustak expresses gratitude to Liikesivistysrahasto (The Foundation for Economic Education, Finland) for financial support towards this research.
Start Page: 113368