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Effects of motorcycle group membership on the ride experience and travel motivators: A comparison between the USA, the UK, and Turkey

Diane Sykes, Mehmet Ertaş, Carl Cater Orcid Logo

Zeitschrift für Tourismuswissenschaft

Swansea University Author: Carl Cater Orcid Logo

  • Version of Record under embargo until: 19th November 2023

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DOI (Published version): 10.1515/tw-2022-0012

Abstract

Due to the global prevalence of motorcycle tourism, this study considers the travel motivators among riders from Turkey, the United States of America, and the United Kingdom. This study adds the previously unexplored factor of group membership and its influence on travel motivators. The study used q...

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Published in: Zeitschrift für Tourismuswissenschaft
ISSN: 1867-9501 2366-0406
Published: Walter de Gruyter GmbH 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa61631
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Abstract: Due to the global prevalence of motorcycle tourism, this study considers the travel motivators among riders from Turkey, the United States of America, and the United Kingdom. This study adds the previously unexplored factor of group membership and its influence on travel motivators. The study used quantitative analysis of a survey that was disseminated via Google forms. The primary factors are: sense of pleasure, passion for adrenaline, and ease of riding and travel activities. Group membership was used to examine the difference among the factors. All motorcyclists ranked the factors as high as travel motivators. There were some differences among riders from different countries. Turkish riders ranked their participation in group activities higher than did the US and UK. While the US and UK and Turkey had significant differences on the sense of pleasure. This study has importance to governments, travel agencies, and businesses that serve motorcyclists.
Keywords: motorcycle tourism; international motorcyclist comparison; motorcycle group membership; motorcycle travel motivators
College: Faculty of Humanities and Social Sciences