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Authentic Sports Branding in the Digital Age

Sian Rees Orcid Logo

Cultures of Authenticity, Pages: 121 - 135

Swansea University Author: Sian Rees Orcid Logo

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DOI (Published version): 10.1108/978-1-80117-936-220221009

Published in: Cultures of Authenticity
ISBN: 9781801179379 9781801179362
Published: Emerald Publishing Limited 2022
URI: https://cronfa.swan.ac.uk/Record/cronfa61884
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College: Faculty of Humanities and Social Sciences
Start Page: 121
End Page: 135