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Emotion, Cultural Valuation of Being Human and AI Services

Annie Tubadji Orcid Logo, Haoran Huang

IEEE Transactions on Engineering Management, Pages: 1 - 13

Swansea University Author: Annie Tubadji Orcid Logo

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DOI (Published version): 10.1109/tem.2023.3246930

Abstract

This study alerts that successful AI services depend not only on the improvement of the ability of AI to understand customers’ emotions, but also on whether the utility function of the customer allows for the perfect substation between an AI- and a human-delivered service. We argue that the utility...

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Published in: IEEE Transactions on Engineering Management
ISSN: 0018-9391 1558-0040
Published: Institute of Electrical and Electronics Engineers (IEEE) 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa62604
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Abstract: This study alerts that successful AI services depend not only on the improvement of the ability of AI to understand customers’ emotions, but also on whether the utility function of the customer allows for the perfect substation between an AI- and a human-delivered service. We argue that the utility function of customers includes the subjective valuation of being human, which AI services cannot meet by nature. A Culture Based Development (CBD) model for the transformation of emotions into feelings and order of preferences is offered to explain the cultural valuation of being human as a component of customers’ utility function. Using primary data from an experimental survey and employing two alternative machine learning algorithms (Lasso and Random Forest), we operationalize our CBD model to show that the estimation efficiency of the AI algorithms cannot compensate for the omission of the cultural valuation of being human from the modelling of the utility function of the customer.
Keywords: culture, emotion, feelings, perception, preferences, creative services
College: Faculty of Humanities and Social Sciences
Start Page: 1
End Page: 13

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