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Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)

Ann Dadich Orcid Logo, Rebecca Wells, Sharon Williams Orcid Logo, Nazim Taskin, Mustafa Coskun, Corinne Grenier, Frederic Ponsignon, Shane Scahill Orcid Logo, Stephanie Best Orcid Logo

Journal of Medical Internet Research, Volume: 25

Swansea University Author: Sharon Williams Orcid Logo

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DOI (Published version): 10.2196/42927

Abstract

Background:Collaboration across healthcare professions is critical in efficiently and effectively managing complex and chronic health conditions. Yet interprofessional care does not happen automatically. Professional associations have a key role in setting a professions’ agenda, maintaining professi...

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Published in: Journal of Medical Internet Research
ISSN: 1438-8871
Published: JMIR Publications Inc. 2023
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fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>62686</id><entry>2023-02-18</entry><title>Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)</title><swanseaauthors><author><sid>ab46582012179a28370922a05774d3e3</sid><ORCID>0000-0001-5377-7401</ORCID><firstname>Sharon</firstname><surname>Williams</surname><name>Sharon Williams</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2023-02-18</date><deptcode>PHAC</deptcode><abstract>Background:Collaboration across healthcare professions is critical in efficiently and effectively managing complex and chronic health conditions. Yet interprofessional care does not happen automatically. Professional associations have a key role in setting a professions’ agenda, maintaining professional identity, and establishing priorities. Associations’ external communication is commonly undertaken through social media posts, such as Twitter. Despite the valuable insights potentially available into professional associations through such communication, to date, their messaging has not been examined.Objective:To identify the cues disseminated by professional associations that represent five healthcare professions, spanning five nations.Methods:Using a back-iterative application programming interface (API) methodology, tweets were sourced from professional associations that represent five healthcare professions that have key roles in community-based healthcare – namely, general practice, nursing, pharmacy, physiotherapy, and social work. Furthermore, the professional associations spanned Australia, Canada, New Zealand, the United Kingdom, and the United States of America. A lexical analysis was conducted of the tweets using Leximancer to clarify relationships within the discourse.Results:Following a lexical analysis of 50,638 tweets, seven key findings were identified. First, the discourse was largely devoid of references to interprofessional care. Second, there was no explicit discourse pertaining to physiotherapists. Third, although all the professions represented within this study support patients, discourse pertaining to general practitioners was most likely to be connected with that pertaining to ‘patients’. Fourth, tweets pertaining to pharmacists were most likely to be connected with tweets pertaining to ‘latest’ and ‘research’. Fifth, tweets about social workers were unlikely to be connected with discourse pertaining to, ‘health’ or ‘care’. Sixth, notwithstanding a few specific exceptions, the findings across the different nations were generally similar, suggesting their generality. Seventh, tweets pertaining to physiotherapists were most likely to refer to discourse pertaining to ‘profession’.Conclusions:The findings indicate that healthcare professional associations do not use social media to disseminate cues that reinforce the importance of interprofessional care. Instead, they largely use this platform to emphasize what they individually deem to be important and advance their respective profession’s interests. 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The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included.</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>https://creativecommons.org/licenses/by/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling v2 62686 2023-02-18 Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint) ab46582012179a28370922a05774d3e3 0000-0001-5377-7401 Sharon Williams Sharon Williams true false 2023-02-18 PHAC Background:Collaboration across healthcare professions is critical in efficiently and effectively managing complex and chronic health conditions. Yet interprofessional care does not happen automatically. Professional associations have a key role in setting a professions’ agenda, maintaining professional identity, and establishing priorities. Associations’ external communication is commonly undertaken through social media posts, such as Twitter. Despite the valuable insights potentially available into professional associations through such communication, to date, their messaging has not been examined.Objective:To identify the cues disseminated by professional associations that represent five healthcare professions, spanning five nations.Methods:Using a back-iterative application programming interface (API) methodology, tweets were sourced from professional associations that represent five healthcare professions that have key roles in community-based healthcare – namely, general practice, nursing, pharmacy, physiotherapy, and social work. Furthermore, the professional associations spanned Australia, Canada, New Zealand, the United Kingdom, and the United States of America. A lexical analysis was conducted of the tweets using Leximancer to clarify relationships within the discourse.Results:Following a lexical analysis of 50,638 tweets, seven key findings were identified. First, the discourse was largely devoid of references to interprofessional care. Second, there was no explicit discourse pertaining to physiotherapists. Third, although all the professions represented within this study support patients, discourse pertaining to general practitioners was most likely to be connected with that pertaining to ‘patients’. Fourth, tweets pertaining to pharmacists were most likely to be connected with tweets pertaining to ‘latest’ and ‘research’. Fifth, tweets about social workers were unlikely to be connected with discourse pertaining to, ‘health’ or ‘care’. Sixth, notwithstanding a few specific exceptions, the findings across the different nations were generally similar, suggesting their generality. Seventh, tweets pertaining to physiotherapists were most likely to refer to discourse pertaining to ‘profession’.Conclusions:The findings indicate that healthcare professional associations do not use social media to disseminate cues that reinforce the importance of interprofessional care. Instead, they largely use this platform to emphasize what they individually deem to be important and advance their respective profession’s interests. There is therefore considerable opportunity for professional associations to assert how the profession they represent complements other healthcare professionals, and how the professionals they represent can enact interprofessional care for the benefit of patients and carers. Journal Article Journal of Medical Internet Research 25 JMIR Publications Inc. 1438-8871 13 3 2023 2023-03-13 10.2196/42927 COLLEGE NANME Public Health COLLEGE CODE PHAC Swansea University Not Required 2023-06-05T16:50:36.7818791 2023-02-18T19:57:27.4560623 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Public Health Ann Dadich 0000-0001-5767-1794 1 Rebecca Wells 2 Sharon Williams 0000-0001-5377-7401 3 Nazim Taskin 4 Mustafa Coskun 5 Corinne Grenier 6 Frederic Ponsignon 7 Shane Scahill 0000-0001-5350-696x 8 Stephanie Best 0000-0002-1107-8976 9 62686__27717__66a579437467489798fb3e74698c339b.pdf 62686.pdf 2023-06-05T16:48:51.7481169 Output 1760197 application/pdf Version of Record true This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included. true eng https://creativecommons.org/licenses/by/4.0/
title Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
spellingShingle Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
Sharon Williams
title_short Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
title_full Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
title_fullStr Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
title_full_unstemmed Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
title_sort Cues disseminated by professional associations across five professions and five nations: A lexical analysis of tweets (Preprint)
author_id_str_mv ab46582012179a28370922a05774d3e3
author_id_fullname_str_mv ab46582012179a28370922a05774d3e3_***_Sharon Williams
author Sharon Williams
author2 Ann Dadich
Rebecca Wells
Sharon Williams
Nazim Taskin
Mustafa Coskun
Corinne Grenier
Frederic Ponsignon
Shane Scahill
Stephanie Best
format Journal article
container_title Journal of Medical Internet Research
container_volume 25
publishDate 2023
institution Swansea University
issn 1438-8871
doi_str_mv 10.2196/42927
publisher JMIR Publications Inc.
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Health and Social Care - Public Health{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Public Health
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description Background:Collaboration across healthcare professions is critical in efficiently and effectively managing complex and chronic health conditions. Yet interprofessional care does not happen automatically. Professional associations have a key role in setting a professions’ agenda, maintaining professional identity, and establishing priorities. Associations’ external communication is commonly undertaken through social media posts, such as Twitter. Despite the valuable insights potentially available into professional associations through such communication, to date, their messaging has not been examined.Objective:To identify the cues disseminated by professional associations that represent five healthcare professions, spanning five nations.Methods:Using a back-iterative application programming interface (API) methodology, tweets were sourced from professional associations that represent five healthcare professions that have key roles in community-based healthcare – namely, general practice, nursing, pharmacy, physiotherapy, and social work. Furthermore, the professional associations spanned Australia, Canada, New Zealand, the United Kingdom, and the United States of America. A lexical analysis was conducted of the tweets using Leximancer to clarify relationships within the discourse.Results:Following a lexical analysis of 50,638 tweets, seven key findings were identified. First, the discourse was largely devoid of references to interprofessional care. Second, there was no explicit discourse pertaining to physiotherapists. Third, although all the professions represented within this study support patients, discourse pertaining to general practitioners was most likely to be connected with that pertaining to ‘patients’. Fourth, tweets pertaining to pharmacists were most likely to be connected with tweets pertaining to ‘latest’ and ‘research’. Fifth, tweets about social workers were unlikely to be connected with discourse pertaining to, ‘health’ or ‘care’. Sixth, notwithstanding a few specific exceptions, the findings across the different nations were generally similar, suggesting their generality. Seventh, tweets pertaining to physiotherapists were most likely to refer to discourse pertaining to ‘profession’.Conclusions:The findings indicate that healthcare professional associations do not use social media to disseminate cues that reinforce the importance of interprofessional care. Instead, they largely use this platform to emphasize what they individually deem to be important and advance their respective profession’s interests. There is therefore considerable opportunity for professional associations to assert how the profession they represent complements other healthcare professionals, and how the professionals they represent can enact interprofessional care for the benefit of patients and carers.
published_date 2023-03-13T16:50:35Z
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