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Facebook, mothers and midwives: the role of social media in breastfeeding support services / HOLLY MORSE

Swansea University Author: HOLLY MORSE

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DOI (Published version): 10.23889/SUthesis.63455

Abstract

Many new mothers in the UK are now using social media to access perinatal and parenting support, including for breastfeeding. Research exploring the impact of doing so suggests improved outcomes, but raises questions of reliability, and the role of midwife moderation. Little is understood about how...

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Published: Swansea, Wales, UK 2023
Institution: Swansea University
Degree level: Doctoral
Degree name: Ph.D
Supervisor: Brown, Amy E.
URI: https://cronfa.swan.ac.uk/Record/cronfa63455
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first_indexed 2023-05-15T11:11:42Z
last_indexed 2023-05-15T11:11:42Z
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spelling v2 63455 2023-05-15 Facebook, mothers and midwives: the role of social media in breastfeeding support services c66c0db4c577a894450c3c1e2a6b228d HOLLY MORSE HOLLY MORSE true false 2023-05-15 Many new mothers in the UK are now using social media to access perinatal and parenting support, including for breastfeeding. Research exploring the impact of doing so suggests improved outcomes, but raises questions of reliability, and the role of midwife moderation. Little is understood about how Facebook groups aimed at women in specific areas are linked to face-to-face support, to midwives ormaternity services. Using a mixed-methods study, comprising three separate studies, this thesis therefore aimed to:i) explore local Facebook group use by mothers, links to face-to-face support and moderation impacts; ii) identify midwives’ perceptions/experiences of engaging with mothers via Facebook groups, and barriers and facilitators to doing so; iii) determine how current services are formatted, assess their sustainability and make recommendations for practice.The first and second studies used online questionnaires to explore maternal and midwife experiences of breastfeeding support groups on Facebook. The first study explored mothers use and experiences (n = 2028) including how the group was moderated. The second study (n = 709) explored midwives’ experiences of providing breastfeeding support via Facebook. The third study used semi-structured interviews with midwife moderators (n=9) to explore experiences, identify group formats and to understand whether these formats are sustainable. Mothers’ highly valued local Facebook groups for breastfeeding support, particularly midwife involvement. Midwives recognised the value of this provision but have a range of personal and professional concerns. Notably, midwives sought support and training to engage on social media safely and effectively. This thesis presents clear and important findings in relation to locally aimed online breastfeeding support. Future development of leadership and infrastructure is needed, with focus on governance processes to support staff and ensure services are safe, effective and of good quality. E-Thesis Swansea, Wales, UK Breastfeeding, support, social media, Facebook, midwives 24 4 2023 2023-04-24 10.23889/SUthesis.63455 A selection of content is redacted or is partially redacted from this thesis to protect sensitive and personal information. COLLEGE NANME COLLEGE CODE Swansea University Brown, Amy E. Doctoral Ph.D SURES 2023-09-28T15:40:00.3960989 2023-05-15T12:05:47.1910882 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Nursing HOLLY MORSE 1 63455__27473__473637283973402f96dddd15502f3312.pdf 2023_Morse_H.final.63455.pdf 2023-05-15T12:11:03.1186754 Output 8140598 application/pdf E-Thesis – open access true Copyright: The Author, Holly Morse, 2023. Distributed under the terms of a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0). true eng https://creativecommons.org/licenses/by-nc-sa/4.0/
title Facebook, mothers and midwives: the role of social media in breastfeeding support services
spellingShingle Facebook, mothers and midwives: the role of social media in breastfeeding support services
HOLLY MORSE
title_short Facebook, mothers and midwives: the role of social media in breastfeeding support services
title_full Facebook, mothers and midwives: the role of social media in breastfeeding support services
title_fullStr Facebook, mothers and midwives: the role of social media in breastfeeding support services
title_full_unstemmed Facebook, mothers and midwives: the role of social media in breastfeeding support services
title_sort Facebook, mothers and midwives: the role of social media in breastfeeding support services
author_id_str_mv c66c0db4c577a894450c3c1e2a6b228d
author_id_fullname_str_mv c66c0db4c577a894450c3c1e2a6b228d_***_HOLLY MORSE
author HOLLY MORSE
author2 HOLLY MORSE
format E-Thesis
publishDate 2023
institution Swansea University
doi_str_mv 10.23889/SUthesis.63455
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Health and Social Care - Nursing{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Nursing
document_store_str 1
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description Many new mothers in the UK are now using social media to access perinatal and parenting support, including for breastfeeding. Research exploring the impact of doing so suggests improved outcomes, but raises questions of reliability, and the role of midwife moderation. Little is understood about how Facebook groups aimed at women in specific areas are linked to face-to-face support, to midwives ormaternity services. Using a mixed-methods study, comprising three separate studies, this thesis therefore aimed to:i) explore local Facebook group use by mothers, links to face-to-face support and moderation impacts; ii) identify midwives’ perceptions/experiences of engaging with mothers via Facebook groups, and barriers and facilitators to doing so; iii) determine how current services are formatted, assess their sustainability and make recommendations for practice.The first and second studies used online questionnaires to explore maternal and midwife experiences of breastfeeding support groups on Facebook. The first study explored mothers use and experiences (n = 2028) including how the group was moderated. The second study (n = 709) explored midwives’ experiences of providing breastfeeding support via Facebook. The third study used semi-structured interviews with midwife moderators (n=9) to explore experiences, identify group formats and to understand whether these formats are sustainable. Mothers’ highly valued local Facebook groups for breastfeeding support, particularly midwife involvement. Midwives recognised the value of this provision but have a range of personal and professional concerns. Notably, midwives sought support and training to engage on social media safely and effectively. This thesis presents clear and important findings in relation to locally aimed online breastfeeding support. Future development of leadership and infrastructure is needed, with focus on governance processes to support staff and ensure services are safe, effective and of good quality.
published_date 2023-04-24T15:40:01Z
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score 11.036706

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