No Cover Image

Journal article 220 views

Fashion marketing in the metaverse

Emmanuel Mogaji Orcid Logo, Yogesh Dwivedi Orcid Logo, Ramakrishnan Raman Orcid Logo

Journal of Global Fashion Marketing, Pages: 1 - 16

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 28th February 2025

Check full text

DOI (Published version): 10.1080/20932685.2023.2249483

Abstract

The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this field, it identifies the key stakeholders who...

Full description

Published in: Journal of Global Fashion Marketing
ISSN: 2093-2685 2325-4483
Published: Informa UK Limited
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa64071
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2023-08-14T09:39:42Z
last_indexed 2023-08-14T09:39:42Z
id cronfa64071
recordtype SURis
fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>64071</id><entry>2023-08-14</entry><title>Fashion marketing in the metaverse</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2023-08-14</date><deptcode>BBU</deptcode><abstract>The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this field, it identifies the key stakeholders who shape fashion marketing in the metaverse: fashion brands, tech developers, and consumers. Furthermore, the paper outlines the opportunities and challenges of fashion marketing in the metaverse. The study presents a conceptual framework that shows the collaborative relationships between critical stakeholders involved in fashion marketing to take such opportunities and overcome potential challenges. The framework provides a theoretical foundation for research and practice in fashion marketing within the metaverse. The study contributes to the expanding body of research on the intersection of the metaverse and fashion marketing, offering valuable managerial insights for fashion brands and tech developers and a rich agenda for future research.</abstract><type>Journal Article</type><journal>Journal of Global Fashion Marketing</journal><volume/><journalNumber/><paginationStart>1</paginationStart><paginationEnd>16</paginationEnd><publisher>Informa UK Limited</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>2093-2685</issnPrint><issnElectronic>2325-4483</issnElectronic><keywords>Metaverse, fashion marketing, conceptual framework, stakeholder collaboration, technological infrastructure, immersive time</keywords><publishedDay>0</publishedDay><publishedMonth>0</publishedMonth><publishedYear>0</publishedYear><publishedDate>0001-01-01</publishedDate><doi>10.1080/20932685.2023.2249483</doi><url>http://dx.doi.org/10.1080/20932685.2023.2249483</url><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2023-09-08T11:46:40.5068927</lastEdited><Created>2023-08-14T10:37:43.6601220</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Emmanuel</firstname><surname>Mogaji</surname><orcid>0000-0003-0544-4842</orcid><order>1</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>2</order></author><author><firstname>Ramakrishnan</firstname><surname>Raman</surname><orcid>0000-0003-3642-6989</orcid><order>3</order></author></authors><documents><document><filename>Under embargo</filename><originalFilename>Under embargo</originalFilename><uploaded>2023-08-14T10:39:24.4887962</uploaded><type>Output</type><contentLength>164938</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><embargoDate>2025-02-28T00:00:00.0000000</embargoDate><copyrightCorrect>true</copyrightCorrect><language>eng</language></document></documents><OutputDurs/></rfc1807>
spelling v2 64071 2023-08-14 Fashion marketing in the metaverse d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-08-14 BBU The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this field, it identifies the key stakeholders who shape fashion marketing in the metaverse: fashion brands, tech developers, and consumers. Furthermore, the paper outlines the opportunities and challenges of fashion marketing in the metaverse. The study presents a conceptual framework that shows the collaborative relationships between critical stakeholders involved in fashion marketing to take such opportunities and overcome potential challenges. The framework provides a theoretical foundation for research and practice in fashion marketing within the metaverse. The study contributes to the expanding body of research on the intersection of the metaverse and fashion marketing, offering valuable managerial insights for fashion brands and tech developers and a rich agenda for future research. Journal Article Journal of Global Fashion Marketing 1 16 Informa UK Limited 2093-2685 2325-4483 Metaverse, fashion marketing, conceptual framework, stakeholder collaboration, technological infrastructure, immersive time 0 0 0 0001-01-01 10.1080/20932685.2023.2249483 http://dx.doi.org/10.1080/20932685.2023.2249483 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-09-08T11:46:40.5068927 2023-08-14T10:37:43.6601220 Faculty of Humanities and Social Sciences School of Management - Business Management Emmanuel Mogaji 0000-0003-0544-4842 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Ramakrishnan Raman 0000-0003-3642-6989 3 Under embargo Under embargo 2023-08-14T10:39:24.4887962 Output 164938 application/pdf Accepted Manuscript true 2025-02-28T00:00:00.0000000 true eng
title Fashion marketing in the metaverse
spellingShingle Fashion marketing in the metaverse
Yogesh Dwivedi
title_short Fashion marketing in the metaverse
title_full Fashion marketing in the metaverse
title_fullStr Fashion marketing in the metaverse
title_full_unstemmed Fashion marketing in the metaverse
title_sort Fashion marketing in the metaverse
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Emmanuel Mogaji
Yogesh Dwivedi
Ramakrishnan Raman
format Journal article
container_title Journal of Global Fashion Marketing
container_start_page 1
institution Swansea University
issn 2093-2685
2325-4483
doi_str_mv 10.1080/20932685.2023.2249483
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1080/20932685.2023.2249483
document_store_str 0
active_str 0
description The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this field, it identifies the key stakeholders who shape fashion marketing in the metaverse: fashion brands, tech developers, and consumers. Furthermore, the paper outlines the opportunities and challenges of fashion marketing in the metaverse. The study presents a conceptual framework that shows the collaborative relationships between critical stakeholders involved in fashion marketing to take such opportunities and overcome potential challenges. The framework provides a theoretical foundation for research and practice in fashion marketing within the metaverse. The study contributes to the expanding body of research on the intersection of the metaverse and fashion marketing, offering valuable managerial insights for fashion brands and tech developers and a rich agenda for future research.
published_date 0001-01-01T11:46:41Z
_version_ 1776466003911245824
score 11.017797

Similar Items