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Developing Organisational Resilience to Fundamental Crisis: An Evaluation of Social Media as a key Enabler for Resource Bricolage within Rural SME’s.

Dafydd Cotterell

Institute of Small Business and Entrepreneurship (ISBE) 28-29 October 2021, Cardiff, UK., Volume: 43rd annual conference

Swansea University Author: Dafydd Cotterell

Abstract

Large complex organisations form the nucleus of crisis literature with very little emphasis placed on crisis within the context of small enterprise. Within the dearth of small business literature that does exist, studies can be seen to research crisis from two perspectives, the crisis management per...

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Published in: Institute of Small Business and Entrepreneurship (ISBE) 28-29 October 2021, Cardiff, UK.
ISBN: 978-1-900862-33-2
Published: ISBE 2021
URI: https://cronfa.swan.ac.uk/Record/cronfa64192
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Abstract: Large complex organisations form the nucleus of crisis literature with very little emphasis placed on crisis within the context of small enterprise. Within the dearth of small business literature that does exist, studies can be seen to research crisis from two perspectives, the crisis management perspective and organisational resilience perspective. Resource bricolage is an acknowledged concept within entrepreneurship literature as an effective vector of organisational resilience in the face of crisis, however little is known regarding the key enablers of the bricolage process. This paper is conceptual in nature and provides a framework that considers social media as a key enabler for resource bricolage within a rural SME context, developing resilience to difficult to predict and difficult to influence crises at a firm level.
College: Faculty of Humanities and Social Sciences