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Modelling bank customer behaviour using feature engineering and classification techniques

Abedin Abedin, Petr Hajek, Taimur Sharif, Md. Shahriare Satu, Md. Imran Khan

Research in International Business and Finance, Volume: 65, Start page: 101913

Swansea University Author: Abedin Abedin

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Abstract

This study investigates customer behaviour and activity in the banking sector and uses various feature transformation techniques to convert the behavioural data into different data structures. Feature selection is then performed to generate feature subsets from the transformed datasets. Several clas...

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Published in: Research in International Business and Finance
ISSN: 0275-5319 1878-3384
Published: Elsevier BV 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa64243
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Abstract: This study investigates customer behaviour and activity in the banking sector and uses various feature transformation techniques to convert the behavioural data into different data structures. Feature selection is then performed to generate feature subsets from the transformed datasets. Several classification methods used in the literature are applied to the original and transformed feature subsets. The proposed combined knowledge mining model enable us to conduct a benchmark study on the prediction of bank customer behaviour. A real bank customer dataset, drawn from 24,000 active and inactive customers, is used for an experimental analysis, which sheds new light on the role of feature engineering in bank customer classification. This paper’s detailed systematic analysis of the modelling of bank customer behaviour can help banking institutions take the right steps to increase their customers’ activity.
Keywords: Customer behaviour, Data mining, Feature transformation, Feature selection, Classification techniques
College: Faculty of Humanities and Social Sciences
Funders: The authors received no financial support for the research, authorship, and/or publication of this article.
Start Page: 101913