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Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK

Ewa Wanda Ziemba, Monika Eisenbardt, Roisin Mullins, Sandra Dettmer

Interdisciplinary Journal of Information, Knowledge, and Management, Volume: 14, Pages: 119 - 143

Swansea University Author: Sandra Dettmer

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DOI (Published version): 10.28945/4320

Abstract

Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand,...

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Published in: Interdisciplinary Journal of Information, Knowledge, and Management
ISSN: 1555-1229 1555-1237
Published: Informing Science Institute 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa64407
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Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. 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spelling v2 64407 2023-09-04 Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK 8bdc768c0eff37682671611beb8aca2d Sandra Dettmer Sandra Dettmer true false 2023-09-04 BBU Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand, and provide superior value to consumers. Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. Therefore prosumers’ engagement from the company perspective should be explored in future research. Journal Article Interdisciplinary Journal of Information, Knowledge, and Management 14 119 143 Informing Science Institute 1555-1229 1555-1237 Consumer engagement, consumer knowledge, prosumer, knowledge sharing, business processes, consumer innovations 19 4 2019 2019-04-19 10.28945/4320 http://dx.doi.org/10.28945/4320 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-10-27T14:35:34.1974249 2023-09-04T17:29:36.0020753 Faculty of Humanities and Social Sciences School of Management - Business Management Ewa Wanda Ziemba 1 Monika Eisenbardt 2 Roisin Mullins 3 Sandra Dettmer 4 64407__28799__22e2da3196e44a60ac6b5721094ba063.pdf 64407.VOR.pdf 2023-10-17T12:53:06.6787463 Output 1025574 application/pdf Version of Record true Distributed under the terms of a Creative Commons Attribution Non Commercial 4.0 License (CC BY-NC 4.0). true eng https://creativecommons.org/licenses/by-nc/4.0/
title Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
spellingShingle Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
Sandra Dettmer
title_short Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
title_full Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
title_fullStr Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
title_full_unstemmed Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
title_sort Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK
author_id_str_mv 8bdc768c0eff37682671611beb8aca2d
author_id_fullname_str_mv 8bdc768c0eff37682671611beb8aca2d_***_Sandra Dettmer
author Sandra Dettmer
author2 Ewa Wanda Ziemba
Monika Eisenbardt
Roisin Mullins
Sandra Dettmer
format Journal article
container_title Interdisciplinary Journal of Information, Knowledge, and Management
container_volume 14
container_start_page 119
publishDate 2019
institution Swansea University
issn 1555-1229
1555-1237
doi_str_mv 10.28945/4320
publisher Informing Science Institute
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
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hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.28945/4320
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description Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand, and provide superior value to consumers. Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. Therefore prosumers’ engagement from the company perspective should be explored in future research.
published_date 2019-04-19T14:35:33Z
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