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‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples

Philip Newall Orcid Logo, Jamie Torrance, Alex M. T. Russell Orcid Logo, Matthew Rockloff, Nerilee Hing, Matthew Browne Orcid Logo

Addiction Research & Theory, Pages: 1 - 9

Swansea University Author: Jamie Torrance

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DOI (Published version): 10.1080/16066359.2023.2282545

Abstract

Current industry-developed safer gambling messages such as ‘Take time to think’ and ‘Gamble responsibly’ have been criticized as ineffective slogans. As a result, Australia has recently introduced seven independently-developed safer gambling messages. The UK Government intends to introduce independe...

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Published in: Addiction Research & Theory
ISSN: 1606-6359 1476-7392
Published: Informa UK Limited 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa65203
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The UK Government intends to introduce independently-developed messages from 2024 onwards, and this measure could be similarly appropriate for the US states where sports betting has been legalized and gambling advertising has become pervasive. Given this context, the current study recruited race and sports bettors from the UK and USA to elicit their perceptions of the seven Australian safer gambling messages. Participants (N = 1865) rated on a Likert-scale seven newly introduced messages and two existing ones (‘Take time to think’ and ‘Gamble responsibly’) using seven evaluative statements. Participants also reported their levels of problem gambling severity. For most statements in both jurisdictions, the new messages performed significantly better than the existing ones. Specifically, the new messages were deemed more attention grabbing, applicable on a personal level, helpful to gamblers, and more likely to encourage cutbacks in gambling. The message that included a specific call to action (‘What are you prepared to lose today? Set a deposit limit’) was one of the best performing messages. Interaction effects observed in relation to jurisdiction, age, gender, and problem gambling severity were generally small enough to counteract the argument that different populations might benefit from substantially different messages. 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spelling v2 65203 2023-12-04 ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples de868c4f56d8f5fbecbd686fdbb7b4b5 Jamie Torrance Jamie Torrance true false 2023-12-04 HPS Current industry-developed safer gambling messages such as ‘Take time to think’ and ‘Gamble responsibly’ have been criticized as ineffective slogans. As a result, Australia has recently introduced seven independently-developed safer gambling messages. The UK Government intends to introduce independently-developed messages from 2024 onwards, and this measure could be similarly appropriate for the US states where sports betting has been legalized and gambling advertising has become pervasive. Given this context, the current study recruited race and sports bettors from the UK and USA to elicit their perceptions of the seven Australian safer gambling messages. Participants (N = 1865) rated on a Likert-scale seven newly introduced messages and two existing ones (‘Take time to think’ and ‘Gamble responsibly’) using seven evaluative statements. Participants also reported their levels of problem gambling severity. For most statements in both jurisdictions, the new messages performed significantly better than the existing ones. Specifically, the new messages were deemed more attention grabbing, applicable on a personal level, helpful to gamblers, and more likely to encourage cutbacks in gambling. The message that included a specific call to action (‘What are you prepared to lose today? Set a deposit limit’) was one of the best performing messages. Interaction effects observed in relation to jurisdiction, age, gender, and problem gambling severity were generally small enough to counteract the argument that different populations might benefit from substantially different messages. These findings add to previous research on the independent design of effective safer gambling messages. Journal Article Addiction Research & Theory 0 1 9 Informa UK Limited 1606-6359 1476-7392 Safer gambling messaging; public health; gambling- related harm; ‘take time to think’; ‘gamble responsibly’ 21 11 2023 2023-11-21 10.1080/16066359.2023.2282545 http://dx.doi.org/10.1080/16066359.2023.2282545 COLLEGE NANME Psychology COLLEGE CODE HPS Swansea University Another institution paid the OA fee This research was funded internally by Central Queensland University. 2024-04-05T13:53:33.4684215 2023-12-04T13:28:17.1378746 Faculty of Medicine, Health and Life Sciences School of Psychology Philip Newall 0000-0002-1660-9254 1 Jamie Torrance 2 Alex M. T. Russell 0000-0002-3685-7220 3 Matthew Rockloff 4 Nerilee Hing 5 Matthew Browne 0000-0002-2668-6229 6 65203__29933__54c17b403301445fbe514039eed9d352.pdf 65203.VOR.pdf 2024-04-05T13:49:09.6591932 Output 1715766 application/pdf Version of Record true � 2023 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. true eng http://creativecommons.org/licenses/by/4.0/
title ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
spellingShingle ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
Jamie Torrance
title_short ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
title_full ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
title_fullStr ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
title_full_unstemmed ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
title_sort ‘Chances are you’re about to lose’: new independent Australian safer gambling messages tested in UK and USA bettor samples
author_id_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5
author_id_fullname_str_mv de868c4f56d8f5fbecbd686fdbb7b4b5_***_Jamie Torrance
author Jamie Torrance
author2 Philip Newall
Jamie Torrance
Alex M. T. Russell
Matthew Rockloff
Nerilee Hing
Matthew Browne
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publishDate 2023
institution Swansea University
issn 1606-6359
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doi_str_mv 10.1080/16066359.2023.2282545
publisher Informa UK Limited
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hierarchy_top_title Faculty of Medicine, Health and Life Sciences
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hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
url http://dx.doi.org/10.1080/16066359.2023.2282545
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description Current industry-developed safer gambling messages such as ‘Take time to think’ and ‘Gamble responsibly’ have been criticized as ineffective slogans. As a result, Australia has recently introduced seven independently-developed safer gambling messages. The UK Government intends to introduce independently-developed messages from 2024 onwards, and this measure could be similarly appropriate for the US states where sports betting has been legalized and gambling advertising has become pervasive. Given this context, the current study recruited race and sports bettors from the UK and USA to elicit their perceptions of the seven Australian safer gambling messages. Participants (N = 1865) rated on a Likert-scale seven newly introduced messages and two existing ones (‘Take time to think’ and ‘Gamble responsibly’) using seven evaluative statements. Participants also reported their levels of problem gambling severity. For most statements in both jurisdictions, the new messages performed significantly better than the existing ones. Specifically, the new messages were deemed more attention grabbing, applicable on a personal level, helpful to gamblers, and more likely to encourage cutbacks in gambling. The message that included a specific call to action (‘What are you prepared to lose today? Set a deposit limit’) was one of the best performing messages. Interaction effects observed in relation to jurisdiction, age, gender, and problem gambling severity were generally small enough to counteract the argument that different populations might benefit from substantially different messages. These findings add to previous research on the independent design of effective safer gambling messages.
published_date 2023-11-21T13:53:29Z
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