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Pretty in Plastic: Aesthetic authenticity in Barbie Land

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo

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    Copyright: 2024, BBR. Katrina Pritchard & Helen C Williams.

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DOI (Published version): 10.23889/sureport.65542

Abstract

Our report critically applies aesthetic authenticity as a theoretical lens to interrogate the multimodal reproduction of gendered relations in the Barbie (2023) movie. Recent research has focused on how the aesthetic authenticity stakes are being continually elevated, such that this requires ongoing...

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Published: Swansea University 2024
Online Access: https://cronfa.swan.ac.uk/Record/cronfa65542/
URI: https://cronfa.swan.ac.uk/Record/cronfa65542
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Abstract: Our report critically applies aesthetic authenticity as a theoretical lens to interrogate the multimodal reproduction of gendered relations in the Barbie (2023) movie. Recent research has focused on how the aesthetic authenticity stakes are being continually elevated, such that this requires ongoing labour and continual renegotiation. It is not surprising that even Barbie finds this exhausting! We offer an analysis of character arcs across the movie, before exploring how a plastic doll enables conceptual insight regarding aesthetic authenticity. We discuss how the movie reconfirms neoliberal postfeminist perspectives on how women should seek their happy ever after. Finally, we consider the implications of representations of patriarchy and matriarchy before setting out suggestions for future research and concluding our report.
Item Description: Breaking Binaries Research (BBR) programme.Citation: Pritchard K & Williams HC (2024). Pretty in Plastic: Aesthetic authenticity in Barbie Land. BBR Report 2401.v1, January 2024.
Keywords: Political economy, aesthetic authenticity, gender
College: Faculty of Humanities and Social Sciences
Funders: The authors received no funding in relation to this report. BBR logo and illustrations were designed by Frank Duffy.