Journal article 105 views 12 downloads
Digital Transformation of Incumbent Pipeline Firms through Platformization
,
Mihalis Giannakis
International Journal of Electronic Commerce, Volume: 28, Issue: 2, Pages: 186 - 216
Swansea University Author:
Yogesh Dwivedi
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© 2024 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License.
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DOI (Published version): 10.1080/10864415.2024.2332047
Abstract
Advancements in digital technology necessitate a shift from traditional linear buyer-supplier value chains to a network-centric approach facilitated by digital platforms. Despite digital platforms being a dominant model for transformation, limited research has explored the enablers for incumbent pip...
| Published in: | International Journal of Electronic Commerce |
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| ISSN: | 1086-4415 1557-9301 |
| Published: |
Informa UK Limited
2024
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa65728 |
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| Abstract: |
Advancements in digital technology necessitate a shift from traditional linear buyer-supplier value chains to a network-centric approach facilitated by digital platforms. Despite digital platforms being a dominant model for transformation, limited research has explored the enablers for incumbent pipeline firms to embrace platformization. To address this gap, this study reviews existing literature on digital transformation, identifying nine enablers for digital platformization: changing client behavior, information technology (IT) capabilities development, structural efficiencies, disruptive competitive forces, scope advantages, economic triggers, disruptive third-party technology, creation of autonomous corporate structures, and regulatory compliance. Case studies of platformization in diverse industries are analyzed using the modified total interpretive structural modeling (m-TISM) approach, resulting in a hierarchical model with five levels. This model delineates interrelationships among trigger events, external enablers, internal organizational enablers, process enablers, and outcome drivers. Furthermore, the study highlights that the creation and extraction of value from digital platforms are operationalized through e-business strategies, contributing insights to e-business literature by discussing the implications of these enablers on dimensions such as commerce, collaboration, communication, connection, and computing. |
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| Keywords: |
Digital platformization; digital transformation; structural modeling; pipeline firms; e-business; digital webs |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
Swansea University |
| Issue: |
2 |
| Start Page: |
186 |
| End Page: |
216 |