Conference Paper/Proceeding/Abstract 18 views
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
European Marketing Academy (EMAC) Annual Conference 2023
Swansea University Author:
Jishnu Bhattacharyya
Abstract
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
Published in: | European Marketing Academy (EMAC) Annual Conference 2023 |
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Published: |
Odense, Denmark
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67310 |
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College: |
School of Management |
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