Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
| Date first appeared online | |
| DOI | |
| Authors | Bhattacharyya J. |
| Journal Name | European Marketing Academy (EMAC) Annual Conference 2023 |
| Volume |
| Date first appeared online | |
| DOI | |
| Authors | Bhattacharyya J. |
| Journal Name | European Marketing Academy (EMAC) Annual Conference 2023 |
| Volume |