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Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Jafar Ojra, Abdullah Promise Opute, Abdulaziz M. Alsaqer

Future Business Journal, Volume: (2023) 9:15

Swansea University Author: Jafar Ojra

Abstract

Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, t...

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Published in: Future Business Journal
Published: Springer Science and Business Media LLC
Online Access: https://fbj.springeropen.com/articles/10.1186/s43093-023-00191-7
URI: https://cronfa.swan.ac.uk/Record/cronfa67369
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first_indexed 2024-08-13T18:19:00Z
last_indexed 2024-08-13T18:19:00Z
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spelling v2 67369 2024-08-13 Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait 98fdad496bd3ffe83a308e0f641953d0 Jafar Ojra Jafar Ojra true false 2024-08-13 CBAE Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, this study explores the contingency factors and performance implications of customer accounting in the Kuwaiti fnancial services industry. A questionnaire was used to collect data, and data analysis was based on 115 responses from management accountants of participating frms. This study reports critical insights that enhance the no one-size fts all notion of contingency foundation. For organisations in the industrial and geographical setting covered in this study, the insights from this study ofer relevant cues for optimising customer accounting operationalisation and maximising the organisational performance impact. The limitations of this study have been acknowledged and critical directions for further knowledge development fagged. Journal Article Future Business Journal (2023) 9:15 Springer Science and Business Media LLC Customer accounting, Perceived environmental uncertainty, Competition intensity, Formalisation, Decentralisation, Organisational strategy, organisational performance 0 0 0 0001-01-01 https://fbj.springeropen.com/articles/10.1186/s43093-023-00191-7 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2024-08-13T19:18:57.0112142 2024-08-13T19:07:53.5951375 Faculty of Humanities and Social Sciences School of Management - Accounting and Finance Jafar Ojra 1 Abdullah Promise Opute 2 Abdulaziz M. Alsaqer 3
title Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
spellingShingle Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
Jafar Ojra
title_short Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_full Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_fullStr Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_full_unstemmed Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
title_sort Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait
author_id_str_mv 98fdad496bd3ffe83a308e0f641953d0
author_id_fullname_str_mv 98fdad496bd3ffe83a308e0f641953d0_***_Jafar Ojra
author Jafar Ojra
author2 Jafar Ojra
Abdullah Promise Opute
Abdulaziz M. Alsaqer
format Journal article
container_title Future Business Journal
container_volume (2023) 9:15
institution Swansea University
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
url https://fbj.springeropen.com/articles/10.1186/s43093-023-00191-7
document_store_str 0
active_str 0
description Competing efectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, this study explores the contingency factors and performance implications of customer accounting in the Kuwaiti fnancial services industry. A questionnaire was used to collect data, and data analysis was based on 115 responses from management accountants of participating frms. This study reports critical insights that enhance the no one-size fts all notion of contingency foundation. For organisations in the industrial and geographical setting covered in this study, the insights from this study ofer relevant cues for optimising customer accounting operationalisation and maximising the organisational performance impact. The limitations of this study have been acknowledged and critical directions for further knowledge development fagged.
published_date 0001-01-01T19:19:00Z
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score 11.021648

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