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Enterprise and Caring in Community Arts Work: A Discourse Analysis

Rey Shakirzhanov Orcid Logo

Swansea University Author: Rey Shakirzhanov Orcid Logo

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DOI (Published version): 10.23889/SUthesis.67701

Abstract

This thesis presents a discursive analysis of enterprising work of community arts: a domain of cultural work often portrayed as bringing important value to local communities (Matarasso, 2019; Jeffers, 2017a, 2017b; Moriarty, 2017; Matarasso, 2013; Kelly, 1984; Goldbard, 1993), yet lacking any signif...

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Published: Swansea, Wales, UK 2024
URI: https://cronfa.swan.ac.uk/Record/cronfa67701
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Abstract: This thesis presents a discursive analysis of enterprising work of community arts: a domain of cultural work often portrayed as bringing important value to local communities (Matarasso, 2019; Jeffers, 2017a, 2017b; Moriarty, 2017; Matarasso, 2013; Kelly, 1984; Goldbard, 1993), yet lacking any significant academic research into this form of work and employment. Aiming to fill the existing knowledge gap on entrepreneurial work of community arts, this study draws on Foucauldian Discourse Analysis approach and an ethnographic outlook on research methodology. It explores how the discourse of ‘enterprise’ (Foucault, 2008; Du Gay, 1994a, 1994b, 1996, 2004; Du Gay & Salaman, 1992; Rose, 1992; Keat, 1991b; Gordon, 1991) pervades the work of community arts in Wales and whether an enterprising subjectivity is reproduced in this domain of work. The data for this study was collected in Wales from June 2021 to November 2022 principally by drawing on interviews supplemented through participant diaries, field observations, and participant-generated documents. The analysis of collected data highlights the proliferation of neoliberal enterprise in areas of cultural work not traditionally associated with commercial activity (Beirne et al., 2017), detailing the shape and form of entrepreneurial subject positions of workers primarily involved in prosocial activities within local community. Furthermore, this study sheds light on complex manifestations of enterprise reproduced within the context of collaborative, caring, and precarious work, which challenges paradigmatic portrayals of enterprising work (Du Gay, 1996) and highlights the role of non-economic discourses in the constitution of workers’ subjectivity (Fournier & Grey, 1999). A key finding of this study is the proliferation of the discourse of ‘caring about’ that acts both to operationalise the discourse of enterprise, as well as being a point of resistance for workers against identifying as entrepreneurial, self-interested, money-oriented, individualised subjects.
Item Description: ORCiD identifier: https://orcid.org/0009-0005-9706-9163
Keywords: Foucault, governmentality, power, neoliberalism, subjectivity, subject positions,discourse, Paul Du Gay, enterprise, discourse of enterprise, enterprise culture, theentrepreneur of the self, sovereign consumer, competition, competitiveness, autonomy,3flexibility, adaptability, homo economicus, calculations, entrepreneur, individualisation,self-interest, profit, money, self-fulfilment, self-realisation, resistance, cultural work,creative work, creative industries, precarious work, precarity, insecurity, uncertainty,community arts, participatory arts, inclusive arts, socially-engaged arts, community artsmovement, co-production, participation, community, cultural democracy, the discourseof caring about, care, caring, ethics of care, collaborative discourse, collaboration,prosocial, compassion, FDA, Foucauldian discourse analysis, ethnography, ontopolitical,reflexivity, reflexive, interviews, observations, participant diaries, reflexivejournal, the caring entrepreneur of the self, ambivalence
College: Faculty of Humanities and Social Sciences
Funders: School of Management Graduate Teaching Assistantship