Journal article 18 views
Engaging psychologically or behaviourally? A segmentation of the integrated resort customers
Tahir Albayrak,
Lawrence Hoc Nang Fong,
Meltem Caber,
Carl Cater 
Tourism Management Perspectives, Volume: 54, Start page: 101313
Swansea University Author:
Carl Cater
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.tmp.2024.101313
Abstract
Engaging psychologically or behaviourally? A segmentation of the integrated resort customers
| Published in: | Tourism Management Perspectives |
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| ISSN: | 2211-9736 |
| Published: |
Elsevier BV
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67709 |
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| Keywords: |
Customer engagement; Market segmentation; Integrated resort; Macau |
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| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
This work was supported by the Research Grant provided by the [University of Macau] under Grant [number MYRG2022–00109-FBA]. |
| Start Page: |
101313 |