No Cover Image

Journal article 61 views 4 downloads

Crafting user experiences in the metaverse: A design science study

Mohina Gandhi Orcid Logo, Aakanksha Gaur, Arpan Kumar Kar, Yogesh Dwivedi Orcid Logo

Technological Forecasting and Social Change, Volume: 209, Start page: 123759

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • 67754.VoR.pdf

    PDF | Version of Record

    © 2024 The Authors. This is an open access article under the CC BY-NC-ND license.

    Download (1.75MB)

Check full text

DOI (Published version): 10.1016/j.techfore.2024.123759

Abstract

Metaverse(s) is often referred to as a phenomenon where multiple and interconnected immersive experiences exist in parallel. It is an emerging trend and has drawn keen attention from consumers, practitioners, and scholars in various disciplines. Metaverses are likely to generate new business opportu...

Full description

Published in: Technological Forecasting and Social Change
ISSN: 0040-1625
Published: Elsevier BV 2024
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa67754
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2024-09-19T21:38:00Z
last_indexed 2024-09-19T21:38:00Z
id cronfa67754
recordtype SURis
fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>67754</id><entry>2024-09-19</entry><title>Crafting user experiences in the metaverse: A design science study</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2024-09-19</date><deptcode>CBAE</deptcode><abstract>Metaverse(s) is often referred to as a phenomenon where multiple and interconnected immersive experiences exist in parallel. It is an emerging trend and has drawn keen attention from consumers, practitioners, and scholars in various disciplines. Metaverses are likely to generate new business opportunities for firms and enable the firms to develop unique consumer experiences. However, the current stream of literature needs to focus on articulating how these user experiences can be designed. By adopting a design science research methodology, this study examines the user experiences that can be rendered in the metaverses. The study is conducted in two phases. In the first phase, based on expert interviews, we identify four distinct forms of user experiences and the vital techno-functional blocks required to realize these experiences. In the second phase, we utilize the best-worst method to evaluate the significance of each technological block in creating different metaverse-enabled experiences. This study enhances the metaverse literature by introducing a pentagonal techno-functional framework and categorizing the metaverse-enabled user experiences across the dimensions of create-ability and transact-ability.</abstract><type>Journal Article</type><journal>Technological Forecasting and Social Change</journal><volume>209</volume><journalNumber/><paginationStart>123759</paginationStart><paginationEnd/><publisher>Elsevier BV</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>0040-1625</issnPrint><issnElectronic/><keywords>Metaverse; Virtual worlds; Design science research methodology; User experience</keywords><publishedDay>1</publishedDay><publishedMonth>12</publishedMonth><publishedYear>2024</publishedYear><publishedDate>2024-12-01</publishedDate><doi>10.1016/j.techfore.2024.123759</doi><url/><notes/><college>COLLEGE NANME</college><department>Management School</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>CBAE</DepartmentCode><institution>Swansea University</institution><apcterm>Another institution paid the OA fee</apcterm><funders/><projectreference/><lastEdited>2024-10-21T15:05:45.2002312</lastEdited><Created>2024-09-19T22:35:22.6205214</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Mohina</firstname><surname>Gandhi</surname><orcid>0000-0001-6043-612x</orcid><order>1</order></author><author><firstname>Aakanksha</firstname><surname>Gaur</surname><order>2</order></author><author><firstname>Arpan Kumar</firstname><surname>Kar</surname><order>3</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>4</order></author></authors><documents><document><filename>67754__32662__5e6a9d332e1c4bc8ac96fc5a56861441.pdf</filename><originalFilename>67754.VoR.pdf</originalFilename><uploaded>2024-10-21T15:04:23.5398706</uploaded><type>Output</type><contentLength>1831619</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>© 2024 The Authors. This is an open access article under the CC BY-NC-ND license.</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>http://creativecommons.org/licenses/by-nc-nd/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling v2 67754 2024-09-19 Crafting user experiences in the metaverse: A design science study d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2024-09-19 CBAE Metaverse(s) is often referred to as a phenomenon where multiple and interconnected immersive experiences exist in parallel. It is an emerging trend and has drawn keen attention from consumers, practitioners, and scholars in various disciplines. Metaverses are likely to generate new business opportunities for firms and enable the firms to develop unique consumer experiences. However, the current stream of literature needs to focus on articulating how these user experiences can be designed. By adopting a design science research methodology, this study examines the user experiences that can be rendered in the metaverses. The study is conducted in two phases. In the first phase, based on expert interviews, we identify four distinct forms of user experiences and the vital techno-functional blocks required to realize these experiences. In the second phase, we utilize the best-worst method to evaluate the significance of each technological block in creating different metaverse-enabled experiences. This study enhances the metaverse literature by introducing a pentagonal techno-functional framework and categorizing the metaverse-enabled user experiences across the dimensions of create-ability and transact-ability. Journal Article Technological Forecasting and Social Change 209 123759 Elsevier BV 0040-1625 Metaverse; Virtual worlds; Design science research methodology; User experience 1 12 2024 2024-12-01 10.1016/j.techfore.2024.123759 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2024-10-21T15:05:45.2002312 2024-09-19T22:35:22.6205214 Faculty of Humanities and Social Sciences School of Management - Business Management Mohina Gandhi 0000-0001-6043-612x 1 Aakanksha Gaur 2 Arpan Kumar Kar 3 Yogesh Dwivedi 0000-0002-5547-9990 4 67754__32662__5e6a9d332e1c4bc8ac96fc5a56861441.pdf 67754.VoR.pdf 2024-10-21T15:04:23.5398706 Output 1831619 application/pdf Version of Record true © 2024 The Authors. This is an open access article under the CC BY-NC-ND license. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Crafting user experiences in the metaverse: A design science study
spellingShingle Crafting user experiences in the metaverse: A design science study
Yogesh Dwivedi
title_short Crafting user experiences in the metaverse: A design science study
title_full Crafting user experiences in the metaverse: A design science study
title_fullStr Crafting user experiences in the metaverse: A design science study
title_full_unstemmed Crafting user experiences in the metaverse: A design science study
title_sort Crafting user experiences in the metaverse: A design science study
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mohina Gandhi
Aakanksha Gaur
Arpan Kumar Kar
Yogesh Dwivedi
format Journal article
container_title Technological Forecasting and Social Change
container_volume 209
container_start_page 123759
publishDate 2024
institution Swansea University
issn 0040-1625
doi_str_mv 10.1016/j.techfore.2024.123759
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Metaverse(s) is often referred to as a phenomenon where multiple and interconnected immersive experiences exist in parallel. It is an emerging trend and has drawn keen attention from consumers, practitioners, and scholars in various disciplines. Metaverses are likely to generate new business opportunities for firms and enable the firms to develop unique consumer experiences. However, the current stream of literature needs to focus on articulating how these user experiences can be designed. By adopting a design science research methodology, this study examines the user experiences that can be rendered in the metaverses. The study is conducted in two phases. In the first phase, based on expert interviews, we identify four distinct forms of user experiences and the vital techno-functional blocks required to realize these experiences. In the second phase, we utilize the best-worst method to evaluate the significance of each technological block in creating different metaverse-enabled experiences. This study enhances the metaverse literature by introducing a pentagonal techno-functional framework and categorizing the metaverse-enabled user experiences across the dimensions of create-ability and transact-ability.
published_date 2024-12-01T15:05:43Z
_version_ 1813532684926844928
score 11.035634

Similar Items