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Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems

Stephen Cushion Orcid Logo, Richard Thomas Orcid Logo, Chedza Simon, Wyl Jones

International Communication Gazette

Swansea University Authors: Richard Thomas Orcid Logo, Chedza Simon, Wyl Jones

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DOI (Published version): 10.1177/17480485251334019

Abstract

In this article, we critically examine the degree to which left-wing and right-wing alternative media appeared in US and UK mainstream media. We develop a distinctive comparative approach by carrying out a comprehensive content analysis of references to US and UK alternative media sites between 2017...

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Published in: International Communication Gazette
ISSN: 1748-0485 1748-0493
Published: SAGE Publications 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa69300
first_indexed 2025-04-16T09:54:08Z
last_indexed 2025-05-23T06:00:39Z
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spelling 2025-05-22T15:27:25.3563478 v2 69300 2025-04-16 Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems 6458b4d9c68a8d6431e86961e74dccb5 0000-0003-3511-5628 Richard Thomas Richard Thomas true false 779cc8f164233bbe11752e1d4f4eefab Chedza Simon Chedza Simon true false 5a6387d16f979f13e28672f9be1073cc Wyl Jones Wyl Jones true false 2025-04-16 CACS In this article, we critically examine the degree to which left-wing and right-wing alternative media appeared in US and UK mainstream media. We develop a distinctive comparative approach by carrying out a comprehensive content analysis of references to US and UK alternative media sites between 2017 and 2021 in each country's mainstream news media systems. The study identified 3481 references in total and revealed that mainstream media featured alternative right-wing sites far more than left-wing sites, and their credibility as information sources was rarely questioned or challenged by professional journalists. Our cross-national comparative study also identified where different media and political systems enhanced and moderated the perspectives of alternative media, and their contributors in mainstream media. We argue that the more national media systems evolve into market-driven and deregulated environments then the more the editorial influence of right-wing partisan media will increase and conflate with the world of mainstream media. Journal Article International Communication Gazette 0 SAGE Publications 1748-0485 1748-0493 Alternative media, mainstream media, comparative communications, media systems, content analysis 13 4 2025 2025-04-13 10.1177/17480485251334019 COLLEGE NANME Culture and Communications School COLLEGE CODE CACS Swansea University Another institution paid the OA fee The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Economic and Social Research Council (grant number ES/S002510/1). 2025-05-22T15:27:25.3563478 2025-04-16T10:45:30.4759262 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR Stephen Cushion 0000-0001-7164-8283 1 Richard Thomas 0000-0003-3511-5628 2 Chedza Simon 3 Wyl Jones 4 69300__34336__49cd398ea5dc429ca63bfd9bbe4b303f.pdf 69300.VoR.pdf 2025-05-22T15:23:58.2679548 Output 301428 application/pdf Version of Record true © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License. true eng https://creativecommons.org/licenses/by/4.0/
title Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
spellingShingle Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
Richard Thomas
Chedza Simon
Wyl Jones
title_short Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
title_full Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
title_fullStr Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
title_full_unstemmed Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
title_sort Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
author_id_str_mv 6458b4d9c68a8d6431e86961e74dccb5
779cc8f164233bbe11752e1d4f4eefab
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author_id_fullname_str_mv 6458b4d9c68a8d6431e86961e74dccb5_***_Richard Thomas
779cc8f164233bbe11752e1d4f4eefab_***_Chedza Simon
5a6387d16f979f13e28672f9be1073cc_***_Wyl Jones
author Richard Thomas
Chedza Simon
Wyl Jones
author2 Stephen Cushion
Richard Thomas
Chedza Simon
Wyl Jones
format Journal article
container_title International Communication Gazette
container_volume 0
publishDate 2025
institution Swansea University
issn 1748-0485
1748-0493
doi_str_mv 10.1177/17480485251334019
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
document_store_str 1
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description In this article, we critically examine the degree to which left-wing and right-wing alternative media appeared in US and UK mainstream media. We develop a distinctive comparative approach by carrying out a comprehensive content analysis of references to US and UK alternative media sites between 2017 and 2021 in each country's mainstream news media systems. The study identified 3481 references in total and revealed that mainstream media featured alternative right-wing sites far more than left-wing sites, and their credibility as information sources was rarely questioned or challenged by professional journalists. Our cross-national comparative study also identified where different media and political systems enhanced and moderated the perspectives of alternative media, and their contributors in mainstream media. We argue that the more national media systems evolve into market-driven and deregulated environments then the more the editorial influence of right-wing partisan media will increase and conflate with the world of mainstream media.
published_date 2025-04-13T06:23:10Z
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