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Music Consumption: Lifestyle Choice or Addiction

Antje Cockrill, Margaret Sullivan, Heather L Norbury

Journal of Retailing and Consumer Services, Volume: 18, Issue: 2, Pages: 160 - 166

Swansea University Author: Antje Cockrill

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Abstract

<p>This study extends the currentd ebate on the consumption and addictiveness of a variety of electronic media such as television, videogames, and the Internet to research to the use of MP3 technology. Digitalisation has enabled consumers to enjoy music at any time and in any place....

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier 2011
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa6935
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Abstract: <p>This study extends the currentd ebate on the consumption and addictiveness of a variety of electronic media such as television, videogames, and the Internet to research to the use of MP3 technology. Digitalisation has enabled consumers to enjoy music at any time and in any place. For some individuals, this freedom of choice has led to behaviour that controls other aspects of their lives. The current study is exploratory and combines a qualitative deprivation study and a quantitative survey of 200+ adults to explore the addictiveness of music consumption. The findings imply that for some consumers music use is addictive with negative effects on their lives, but for most consumers it is a life enhancing activity.</p>
Keywords: Music Consumption, addiction, cluster analysis, deprivation study
College: School of Management
Issue: 2
Start Page: 160
End Page: 166