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Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction

Antje Cockrill

Journal of Consumer Behaviour, Volume: 11, Issue: 5, Pages: 406 - 414

Swansea University Author: Antje Cockrill

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DOI (Published version): 10.1002/cb.1385

Abstract

The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod...

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Published in: Journal of Consumer Behaviour
ISSN: 14720817
Published: Wiley 2012
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa6938
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spelling 2017-12-28T13:47:16.6877892 v2 6938 2012-01-29 Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2012-01-29 BBU The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.’s generic SWLS to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multi-national sample of 240+ young adults, aged 18-35. The demographic profiles of iPod and non-iPod owners were very similar, but for iPod owners, 23% of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non-iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much ‘cooler’ than non-iPod owners. The paper considers the managerial implications of these findings for Apple and for competing brands. The social implications of these findings and their significance are also discussed, and several potential areas for further research are highlighted. Journal Article Journal of Consumer Behaviour 11 5 406 414 Wiley 14720817 Life satisfaction, iPod, MP3 players, peer influence, design, cool factor 31 12 2012 2012-12-31 10.1002/cb.1385 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2017-12-28T13:47:16.6877892 2012-01-29T10:39:17.3170000 Faculty of Humanities and Social Sciences School of Management - Business Management Antje Cockrill 1
title Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
spellingShingle Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
Antje Cockrill
title_short Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
title_full Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
title_fullStr Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
title_full_unstemmed Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
title_sort Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Antje Cockrill
format Journal article
container_title Journal of Consumer Behaviour
container_volume 11
container_issue 5
container_start_page 406
publishDate 2012
institution Swansea University
issn 14720817
doi_str_mv 10.1002/cb.1385
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
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description The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.’s generic SWLS to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multi-national sample of 240+ young adults, aged 18-35. The demographic profiles of iPod and non-iPod owners were very similar, but for iPod owners, 23% of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non-iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much ‘cooler’ than non-iPod owners. The paper considers the managerial implications of these findings for Apple and for competing brands. The social implications of these findings and their significance are also discussed, and several potential areas for further research are highlighted.
published_date 2012-12-31T03:08:34Z
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score 11.036706

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