Journal article 325 views 136 downloads
Flowing data: women’s views and experiences on privacy and data security when using menstrual cycle tracking apps
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Judy Jenkins
Oxford Open Digital Health, Volume: 3
Swansea University Authors:
Sarika Mohan , Judy Jenkins
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©The Author(s) 2025. This is an Open Access article distributed under the terms of the Creative Commons Attribution License.
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DOI (Published version): 10.1093/oodh/oqaf011
Abstract
Menstrual cycle tracking apps are mobile applications that help female users track their menstrual cycle and gain future period predictions. Although these apps have advantages, they have been criticised for their lack of accuracy in prediction and poor adherence to privacy laws. This qualitative st...
| Published in: | Oxford Open Digital Health |
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| ISSN: | 2754-4591 |
| Published: |
Oxford University Press (OUP)
2025
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa69522 |
| Abstract: |
Menstrual cycle tracking apps are mobile applications that help female users track their menstrual cycle and gain future period predictions. Although these apps have advantages, they have been criticised for their lack of accuracy in prediction and poor adherence to privacy laws. This qualitative study aimed to explore the experiences and perceptions of users of period tracking apps with focus on data security and privacy. 25 female users between 19 to 38 years of age who have experience with menstrual app usage were interviewed via online video conferencing tools using semi-structured interview technique. Data analysis was done using inductive thematic analysis and eight themes were identified. The participants stated that they prefer apps that provide good period predictions and have better user interface. They also expressed a desire to have ownership over their data, its access and that the apps should provide clearer privacy statements. The results of this study are vital for app developers to consider when designing or updating their apps to ensure it is suited for a diverse group of end users. They must also implement stricter data protection measures so users can trust the apps with their information. Further research needs to be conducted to gain insights from different cohorts of users. |
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| College: |
Faculty of Medicine, Health and Life Sciences |
| Funders: |
Swansea University |