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Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa
Technology in Society, Volume: 83, Start page: 103038
Swansea University Author:
Paul Jones
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© 2025 The Authors. This is an open access article under the CC BY license.
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DOI (Published version): 10.1016/j.techsoc.2025.103038
Abstract
Research identifies digitalisation as the ‘holy grail’ of entrepreneurship. But the interplay of digital self-efficacy, technostress, and entrepreneurial behaviour in a non-Western setup is unsubstantiated. Using a digital technology-technostress-entrepreneurial intention interface, we examine multi...
| Published in: | Technology in Society |
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| ISSN: | 0160-791X |
| Published: |
Elsevier BV
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa70171 |
| first_indexed |
2025-08-12T07:55:33Z |
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| last_indexed |
2025-09-23T05:15:11Z |
| id |
cronfa70171 |
| recordtype |
SURis |
| fullrecord |
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2025-09-22T16:14:17.7265569 v2 70171 2025-08-12 Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2025-08-12 CBAE Research identifies digitalisation as the ‘holy grail’ of entrepreneurship. But the interplay of digital self-efficacy, technostress, and entrepreneurial behaviour in a non-Western setup is unsubstantiated. Using a digital technology-technostress-entrepreneurial intention interface, we examine multiple relationships influencing early-stage South African entrepreneurs. Regression results derived from 643 of these entrepreneurs confirm that digital self-efficacy impacts the link between perceived behavioural control and technostress. Entrepreneurial passion and the benefits of digital technology amplify this effect. Similarly, digital self-efficacy affects perceived behavioural control and technostress. However, the link between technostress and entrepreneurial passion is weak. Test results on the impact of technostress on entrepreneurial intention are inconclusive. Thus, the originality of these observations lies in revealing how ambivalence towards technology differentially influences the various relationships of digital self-efficacy, technostress, and entrepreneurial behavior in a non-Western context. This ambivalent effect at the intersection of digital technology, technostress, and entrepreneurial intention has socio-economic and policy implications. Journal Article Technology in Society 83 103038 Elsevier BV 0160-791X Entrepreneurial intentions; Digital self-efficacy; Technostress; South African entrepreneurship; Digital transformation 1 12 2025 2025-12-01 10.1016/j.techsoc.2025.103038 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Another institution paid the OA fee 2025-09-22T16:14:17.7265569 2025-08-12T08:36:34.0737402 School of Management Operations Management and Entrepreneurship Amon Simba 0000-0002-0276-8211 1 Patient Rambe 2 Paul Jones 0000-0003-0417-9143 3 70171__35160__47418d3e6e224148af28602d126bf639.pdf 70171.VoR.pdf 2025-09-22T16:12:21.9699468 Output 1798644 application/pdf Version of Record true © 2025 The Authors. This is an open access article under the CC BY license. true eng http://creativecommons.org/licenses/by/4.0/ |
| title |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
| spellingShingle |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa Paul Jones |
| title_short |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
| title_full |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
| title_fullStr |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
| title_full_unstemmed |
Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
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Entrepreneurship processes: Digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa |
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21e2660aaa102fe36fc981880dd9e082 |
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21e2660aaa102fe36fc981880dd9e082_***_Paul Jones |
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Paul Jones |
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Amon Simba Patient Rambe Paul Jones |
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Technology in Society |
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83 |
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103038 |
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2025 |
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Swansea University |
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0160-791X |
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10.1016/j.techsoc.2025.103038 |
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Elsevier BV |
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| description |
Research identifies digitalisation as the ‘holy grail’ of entrepreneurship. But the interplay of digital self-efficacy, technostress, and entrepreneurial behaviour in a non-Western setup is unsubstantiated. Using a digital technology-technostress-entrepreneurial intention interface, we examine multiple relationships influencing early-stage South African entrepreneurs. Regression results derived from 643 of these entrepreneurs confirm that digital self-efficacy impacts the link between perceived behavioural control and technostress. Entrepreneurial passion and the benefits of digital technology amplify this effect. Similarly, digital self-efficacy affects perceived behavioural control and technostress. However, the link between technostress and entrepreneurial passion is weak. Test results on the impact of technostress on entrepreneurial intention are inconclusive. Thus, the originality of these observations lies in revealing how ambivalence towards technology differentially influences the various relationships of digital self-efficacy, technostress, and entrepreneurial behavior in a non-Western context. This ambivalent effect at the intersection of digital technology, technostress, and entrepreneurial intention has socio-economic and policy implications. |
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2025-12-01T18:04:04Z |
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11.08899 |

