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Longing for Digital‐Free Trips: The Case of a Yoga Retreat
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Chunli Ji ,
Heng Chu ,
Brian Garrod ,
Catherine Prentice ,
Eugene Cheng‐Xi Aw ,
Joaquim Dias Soeiro
International Journal of Tourism Research, Volume: 28, Issue: 1, Start page: e70175
Swansea University Author:
Brian Garrod
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© 2026 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License.
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DOI (Published version): 10.1002/jtr.70175
Abstract
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perce...
| Published in: | International Journal of Tourism Research |
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| ISSN: | 1099-2340 1522-1970 |
| Published: |
Wiley
2026
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa71164 |
| Abstract: |
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perceptions of novelty, effectiveness of co-creation of the digital-free hospitality experience, and the feeling of refreshment affect memorable digital-free hospitality experiences, as well as the relationship between these experiences, and participants’ subjective well-being, intention to revisit, and psychological resilience. Data were collected using WeChat from 522 Chinese guests who had stayed at a digital-free yoga retreat in China between October 2024 and April 2025. The results suggest that novelty, co-creation, and refreshment positively influence memorable digital-free hospitality experiences. Moreover, stays that are more memorable lead to higher subjective well-being, including psychological resilience, and a greater intention to revisit. |
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| Keywords: |
co-creation, digital detox, novelty, psychological resilience, refreshment, revisit intention, subjective well-being, yoga retreat |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
1 |
| Start Page: |
e70175 |