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Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube

William Merrin Orcid Logo

Cultural Politics, Volume: 8, Issue: 1, Pages: 97 - 119

Swansea University Author: William Merrin Orcid Logo

Abstract

This critical reflection on the work of the Raindance Corporation and Michael Shamberg and their manifesto, Guerrilla Television (1971), considers their video activism as a precursor to both YouTube and contemporary “participatory culture” and offers an important critique of these later forms. The e...

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Published in: Cultural Politics
Published: Cultural Politics 2012
URI: https://cronfa.swan.ac.uk/Record/cronfa11117
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last_indexed 2018-02-09T04:40:32Z
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spelling 2016-10-13T13:03:50.7944947 v2 11117 2012-06-12 Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube 2426af4e20a955e5b25da3ae3d881121 0000-0003-4811-1204 William Merrin William Merrin true false 2012-06-12 AMED This critical reflection on the work of the Raindance Corporation and Michael Shamberg and their manifesto, Guerrilla Television (1971), considers their video activism as a precursor to both YouTube and contemporary “participatory culture” and offers an important critique of these later forms. The essay traces the history of the Raindance Corporation and then considers Shamberg’s media-ecological critique of broadcasting and defense of democratized video making, his later attempts at mainstream production, and his contemporary views on the rise of YouTube. It argues for the continuing relevance of Shamberg’s ecological critique, suggesting that his concern for ecological diversity and grassroots control serve as an important warning against the uncritical valorization of sites such as YouTube. Guerrilla Television serves as a reminder that it is called YouTube, not YourTube. Journal Article Cultural Politics 8 1 97 119 Cultural Politics digital media, youtube, media theory 31 12 2012 2012-12-31 COLLEGE NANME Media COLLEGE CODE AMED Swansea University 2016-10-13T13:03:50.7944947 2012-06-12T11:11:48.3966663 Faculty of Humanities and Social Sciences School of Culture and Communication - Politics, Philosophy and International Relations William Merrin 0000-0003-4811-1204 1
title Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
spellingShingle Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
William Merrin
title_short Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
title_full Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
title_fullStr Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
title_full_unstemmed Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
title_sort Still Fighting “The Beast”: Guerrilla Television and the Limits of Youtube
author_id_str_mv 2426af4e20a955e5b25da3ae3d881121
author_id_fullname_str_mv 2426af4e20a955e5b25da3ae3d881121_***_William Merrin
author William Merrin
author2 William Merrin
format Journal article
container_title Cultural Politics
container_volume 8
container_issue 1
container_start_page 97
publishDate 2012
institution Swansea University
publisher Cultural Politics
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Politics, Philosophy and International Relations{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Politics, Philosophy and International Relations
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description This critical reflection on the work of the Raindance Corporation and Michael Shamberg and their manifesto, Guerrilla Television (1971), considers their video activism as a precursor to both YouTube and contemporary “participatory culture” and offers an important critique of these later forms. The essay traces the history of the Raindance Corporation and then considers Shamberg’s media-ecological critique of broadcasting and defense of democratized video making, his later attempts at mainstream production, and his contemporary views on the rise of YouTube. It argues for the continuing relevance of Shamberg’s ecological critique, suggesting that his concern for ecological diversity and grassroots control serve as an important warning against the uncritical valorization of sites such as YouTube. Guerrilla Television serves as a reminder that it is called YouTube, not YourTube.
published_date 2012-12-31T03:12:45Z
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score 11.012678

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