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Conference Paper/Proceeding/Abstract 282 views

The little red book: risk and trust in Chinese Internet banking, a gendered perspective

Anita Zhao, Nicole Koenig-Lewis, Stuart Hanmer-Lloyd, Phillipa Ward

Bradshaw, A., Hackley, C. and Maclaran P. (eds.), European Advances in Consumer Research, Volume: Volume 9, Pages: 123 - 127

Swansea University Author: Nicole Koenig-Lewis

Published in: Bradshaw, A., Hackley, C. and Maclaran P. (eds.), European Advances in Consumer Research
Published: Duluth, MN Association of Consumer Research 2011
URI: https://cronfa.swan.ac.uk/Record/cronfa11989
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College: School of Management
Start Page: 123
End Page: 127