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Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective / Janine Dermody; Stuart Hanmer-Lloyd; Nicole Koenig-Lewis; Anita Lifen Zhao

Journal of Political Marketing, Volume: 15, Issue: 4, Pages: 333 - 361

Swansea University Author: Zhao, Anita

Abstract

This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 20...

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Published in: Journal of Political Marketing
ISSN: 1537-7865
Published: Taylor & Francis online 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa18746
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Abstract: This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 2005 british general election. Empirical findings are reported and a number of marketing implications are discussed.
Keywords: British elections, motivated reasoning, negative attack advertising, partisanship, tri-party attitudes, youth electoral engagement
College: School of Management
Issue: 4
Start Page: 333
End Page: 361