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Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics

Janine Dermody, Stuart Hamner-Lloyd, Nicole Koenig-Lewis, Anita Zhao Orcid Logo

Journal of Marketing Management, Volume: 30, Issue: 9/10, Pages: 974 - 1005

Swansea University Authors: Nicole Koenig-Lewis, Anita Zhao Orcid Logo

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DOI (Published version): 10.1080/0267257X.2014.933866

Published in: Journal of Marketing Management
Published: 2014
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College: Faculty of Humanities and Social Sciences
Issue: 9/10
Start Page: 974
End Page: 1005